Why Is Data Older Than 13 Months Missing From My Custom Report?

Question

While setting up my Yahoo DSP connection, I selected ALL TIME from the Timeframe in Months drop-down menu. Why does my custom report only include the last 13 months of campaign data?

Environment

Connector: Yahoo DSP

Answer

Yahoo DSP reduced its data retention period from 24 months to 13 months. Data older than 13 months is deleted from the source and is unavailable in reports, even when you select ALL TIME from the connection setup form.

For more information, see the Yahoo DSP reporting API data retention policy.