Apple Search Ads
Apple Search Ads helps people discover your app on the App Store for iPhone and iPad.
Features
| Feature Name | Supported | Notes |
|---|---|---|
| Capture deletes | ||
| History mode | check | ORGANIZATION |
| Custom data | ||
| Data blocking | check | |
| Column hashing | check | |
| Re-sync | check | |
| API configurable | check | API configuration |
| Priority-first sync | check | |
| Fivetran data models | check | |
| Private networking | ||
| Authorization via API | check |
Setup guide
Follow our step-by-step Apple Search Ads setup guide to connect Apple Search Ads with your destination using Fivetran connectors.
Sync overview
The Apple Search Ads connector supports multithreading. Fivetran uses multiple parallel API requests to sync Ads data from your Apple Search Ads account to your destination. The connector’s sync speed depends on your Apple Search Ads API quota and account metadata.
Schema information
This schema applies to all Apple Search Ads connectors.
To zoom, open the ERD in a new window.Campaign and keyword APIs
The campaign and keyword APIs return different results for campaigns that have Search Match enabled. Search Matches are generated from the category the app is under and not the typical broad match logic. When the match is generated based on the app category, it doesn't have a keyword to assign to that spend or impression, so the match is not reported under a keyword. Thus not all of the matches returned in the campaign results are returned in the keyword results.
The search term level report does not have the same difference and should always match the campaign report.
UTC conversion
We don't convert source timestamps to Universal Time Coordinated (UTC) but use the Apple Search Ads account's time zone to store the data in your destination.