Why Do Values Differ Between the AD_ANALYTICS_BY_CAMPAIGN and MONTHLY_AD_ANALYTICS_BY_MEMBER_COUNTRY Tables?

Question

Why do spend totals differ between the AD_ANALYTICS_BY_CAMPAIGN and MONTHLY_AD_ANALYTICS_BY_MEMBER_COUNTRY tables?

Environment

Connector: LinkedIn Ad Analytics

Answer

The LinkedIn API doesn't always return matching spend values for the AD_ANALYTICS_BY_CAMPAIGN and MONTHLY_AD_ANALYTICS_BY_MEMBER_COUNTRY tables. As a result, we don't recommend directly comparing the spend values for these tables.

For more information, contact the LinkedIn support team.