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Edit on GitHub

Yahoo DSP Private Previewlink

Updated August 16, 2023

Yahoo DSP is a management platform that gathers marketing data. Read the Yahoo DSP documentation to learn more about the platform.


Featureslink

Feature NameSupportedNotes
Capture deletescheck ACCOUNT_GROUP, AD_HISTORY, AD_SCHEDULE_HISTORY, AD_COUNTDOWN_HISTORY, ADVERTISER_HISTORY, BEACON_HISTORY, BEACON_CONDITION_HISTORY, BUDGET_SCHEDULE_HISTORY, CAMPAIGN_HISTORY, CONTEXTUAL_HISTORY, CREATIVE_HISTORY, EXCHANGE, LINE, ORDER_FREQUENCY_CAP_HISTORY, PACKAGE, PIXEL, SEAT, SITE_LIST_HISTORY, TARGETING_CONTEXTUALS_HISTORY and USER_GROUP tables.
Custom data
Data blockingcheck Column level
Column hashingcheck
Re-synccheck Connector level
Historycheck
API configurablecheckAPI configuration
Priority-first synccheck Reporting tables
Fivetran data models
Private networking

Setup guidelink

Follow our step-by-step Yahoo DSP setup guide to connect Yahoo DSP with your destination using Fivetran connectors.


Schema informationlink

Schema for General Tables on the Traffic API:


To zoom, open ERD in new window.

Schema for Audience Tables on the Traffic API:


To zoom, open ERD in new window.

Schema for Targeting Tables on the Traffic API:


To zoom, open ERD in new window.

Schema for Reporting Tables:


To zoom, open ERD in new window.

Report schema informationlink

We provide two types of reports:

  • Prebuilt Report
  • Custom Report

To configure any report you must specify report name, and then select report currency and date interval.

To get a Custom report, you must select dimensions and metrics.

Prebuilt reports have predefined sets of dimensions and metrics, you only need to select type of prebuilt report.

The destination table contains the seat, advertiser, and date columns. The exact name of date column is specific for each interval type.


Syncing empty tables and columnslink

The Yahoo DSP connector doesn't support the creation of empty tables and columns in your destination.

We create a table in the destination only if we can retrieve the relevant data from the source. If Yahoo DSP doesn’t return data for the source table, we don’t create the table in your destination.

Syncing metadatalink

Beacon Instrumentation Codelink

Since beacons don't support updates, we only sync instrumentation codes once for each beacon.


Questions?

We're always happy to help with any other questions you might have! Send us an email.

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