Why Does Monthly Active Rows (MAR) Spike Occurs in TICKET Data?

Question

Why does re-syncing TICKETS data cause a MAR spike even when there are no actual updates?

Environment

Connector: Zendesk Support

Resolution

Zendesk Support internally updates a ticket's generated_timestamp even when there are no actual updates in the TICKET data. Since the timestamp is updated, Fivetran re-syncs the record, which may lead to a MAR spike.

In case of any issues, contact Fivetran Support Team.