Why Don't Video Metrics in My Destination Match TikTok?
Question
Why don't the video metrics I see in my destination match the corresponding metrics I see in TikTok?
Environment
Connector: TikTok Organic
Answer
The TikTok Insights API has a 24-48 hour data latency for the following video metric fields:
video_viewslikescommentssharesreachvideo_durationfull_video_watched_ratetotal_time_watchedaverage_time_watchedimpression_sourcesaudience_countries
As a result, recent updates and user activity shown in TikTok may take up to two days to appear in your destination. For more information, see the TikTok Accounts Insights data latancy documentation.