Why Is UTM_TAG Data Not Populating in the Destination?

Question

Why is UTM_TAG data not populating in the destination?

Environment

Connector: Recharge

Answer

UTM_TAG data is obtained from the Analytics Data field, found in each of the following three tables:

• CHARGE
• SUBSCRIPTION
• CUSTOMER

If there is no data in the Analytics Data field for at least one of the above tables, no UTM_TAG data will populate in the destination.