Why Do Some Dimensions in My Google Analytics 4 Reports Show as "(Not Set)"?

Question

Why do some dimensions in my Google Analytics 4 reports show as (not set)?

Environment

Connector: Google Analytics 4

Answer

Google Analytics uses (not set) as a placeholder when it hasn't received a value for a dimension. The reason this appears varies by dimension. For more information, see the Google documentation on the `(not set) value.

For information about how Fivetran handles (not set) values from the Analytics Data API, see our Google Analytics 4 sync overview.