Why Does the name Column in the TWEET Table Have null Values?

Question

Why does the name column in the TWEET table have null values?

Environment

Connector: Twitter Ads

Answer

The name column may contain null values for one of the following reasons:

• The content was created before it was possible to name ads on Twitter.
• The content is a Retweet of a Tweet or Card that belongs to another ad account.
• The content is affected by a Twitter Ads API issue that incorrectly causes null name values.

For help determining which factor is causing null name values, contact our support team with the impacted Tweet ID.