What Is Anonymous Visitor Tracking in Subscription Settings?

Question

What is the Anonymous Visitor Tracking in subscription settings?

Environment

Connector: Pendo

Answer

Pendo always generates and returns visitor_id, which is essential for tracking and aggregating user activity. Without it, Pendo can't determine if two events came from the same user or different users. The Anonymous Visitor Tracking setting controls how this data appears in the Pendo platform. It determines whether anonymous activity is visible and whether it can be merged with identified activity through identity mapping.