Criteo
Explore the interactive ERD
Table & Field Reference
call_to_action
| Column | Type | Keys |
|---|---|---|
_fivetran_id | String | PK |
creative_id | Long | FK |
text | String | |
type | String |
html_tag
| Column | Type | Keys |
|---|---|---|
_fivetran_id | String | PK |
creative_id | Long | FK |
height | Int | |
html_tag | String | |
width | Int |
audience
| Column | Type | Keys |
|---|---|---|
id | Long | PK |
advertiser_id | Long | FK |
created_at | Instant | |
description | String | |
name | String | |
updated_at | Instant |
image
| Column | Type | Keys |
|---|---|---|
_fivetran_id | String | PK |
image_set_id | String | FK |
shape | String | |
url | String |
image_url
| Column | Type | Keys |
|---|---|---|
_fivetran_id | String | PK |
creative_id | Long | FK |
url | String |
adset_statistics_hourly_report
| Column | Type | Keys |
|---|---|---|
_fivetran_id | String | PK |
adset_id | Long | FK |
advertiser_id | Long | FK |
adset_name | String | |
advertiser_all_value | Double | |
advertiser_cost | Double | |
advertiser_value | Double | |
app_installs | Int | |
audience | Double | |
average_cart_all_client_attribution | Double | |
average_cart_all_pc_1_d | Double | |
average_cart_all_pc_30_d | Double | |
average_cart_all_pc_30_d_pv_24_h | Double | |
average_cart_all_pc_7_d | Double | |
average_cart_all_pv_24_h | Double | |
average_cart_client_attribution | Double | |
average_cart_pc_1_d | Double | |
average_cart_pc_30_d | Double | |
average_cart_pc_30_d_pv_24_h | Double | |
average_cart_pc_7_d | Double | |
average_cart_pv_24_h | Double | |
bounce_rate | Double | |
category_id | Long | |
category_name | String | |
click_through_rate | Double | |
clicks | Int | |
conversion_rate_all_client_attribution | Double | |
conversion_rate_all_pc_1_d | Double | |
conversion_rate_all_pc_30_d | Double | |
conversion_rate_all_pc_30_d_pv_24_h | Double | |
conversion_rate_all_pc_7_d | Double | |
conversion_rate_all_pv_24_h | Double | |
conversion_rate_client_attribution | Double | |
conversion_rate_pc_1_d | Double | |
conversion_rate_pc_30_d | Double | |
conversion_rate_pc_30_d_pv_24_h | Double | |
conversion_rate_pc_7_d | Double | |
conversion_rate_pv_24_h | Double | |
cost_of_advertiser_value | Double | |
cost_of_advertiser_value_all | Double | |
cost_per_install | Double | |
cost_per_order_all_client_attribution | Double | |
cost_per_order_all_pc_1_d | Double | |
cost_per_order_all_pc_30_d | Double | |
cost_per_order_all_pc_30_d_pv_24_h | Double | |
cost_per_order_all_pc_7_d | Double | |
cost_per_order_all_pv_24_h | Double | |
cost_per_order_client_attribution | Double | |
cost_per_order_pc_1_d | Double | |
cost_per_order_pc_30_d | Double | |
cost_per_order_pc_30_d_pv_24_h | Double | |
cost_per_order_pc_7_d | Double | |
cost_per_order_pv_24_h | Double | |
cost_per_visit | Double | |
cpc | Double | |
currency | String | |
date | Instant | |
displays | Int | |
ecos_all_client_attribution | Double | |
ecos_all_pc_1_d | Double | |
ecos_all_pc_30_d | Double | |
ecos_all_pc_30_d_pv_24_h | Double | |
ecos_all_pc_7_d | Double | |
ecos_all_pv_24_h | Double | |
ecos_client_attribution | Double | |
ecos_pc_1_d | Double | |
ecos_pc_30_d | Double | |
ecos_pc_30_d_pv_24_h | Double | |
ecos_pc_7_d | Double | |
ecos_pv_24_h | Double | |
ecpm | Double | |
exposed_users | Double | |
install_rate | Double | |
non_viewable_displays | Int | |
omnichannel_revenue_all_pc_30_d | Double | |
omnichannel_revenue_all_pv_24_h | Double | |
omnichannel_revenue_client_attribution | Double | |
omnichannel_revenue_pc_30_d | Double | |
omnichannel_revenue_pv_24_h | Double | |
omnichannel_roas_all_pc_30_d | Double | |
omnichannel_roas_all_pv_24_h | Double | |
omnichannel_roas_client_attribution | Double | |
omnichannel_roas_pc_30_d | Double | |
omnichannel_roas_pv_24_h | Double | |
omnichannel_sales_all_pc_30_d | Int | |
omnichannel_sales_all_pv_24_h | Int | |
omnichannel_sales_pc_30_d | Int | |
omnichannel_sales_pv_24_h | Int | |
omnichannelsales_client_attribution | Int | |
overall_competition_win | Double | |
post_install_conversion_rate | Double | |
post_install_cost_of_sale | Double | |
post_install_cost_per_order | Double | |
post_install_order_value | Double | |
post_install_roas | Double | |
post_install_sales | Int | |
potential_displays | Long | |
qualified_visits | Int | |
reach | Double | |
revenue_generated_all_client_attribution | Double | |
revenue_generated_all_pc_1_d | Double | |
revenue_generated_all_pc_30_d | Double | |
revenue_generated_all_pc_30_d_pv_24_h | Double | |
revenue_generated_all_pc_7_d | Double | |
revenue_generated_all_pv_24_h | Double | |
revenue_generated_client_attribution | Double | |
revenue_generated_offline_pc_30_d | Double | |
revenue_generated_offline_pv_24_h | Double | |
revenue_generated_pc_1_d | Double | |
revenue_generated_pc_30_d | Double | |
revenue_generated_pc_30_d_pv_24_h | Double | |
revenue_generated_pc_7_d | Double | |
revenue_generated_pv_24_h | Double | |
roas_all_client_attribution | Double | |
roas_all_pc_1_d | Double | |
roas_all_pc_30_d | Double | |
roas_all_pc_30_d_pv_24_h | Double | |
roas_all_pc_7_d | Double | |
roas_all_pv_24_h | Double | |
roas_client_attribution | Double | |
roas_offline_pc_30_d | Double | |
roas_offline_pv_24_h | Double | |
roas_pc_1_d | Double | |
roas_pc_30_d | Double | |
roas_pc_30_d_pv_24_h | Double | |
roas_pc_7_d | Double | |
roas_pv_24_h | Double | |
sales_all_client_attribution | Int | |
sales_all_pc_1_d | Int | |
sales_all_pc_30_d | Int | |
sales_all_pc_30_d_pv_24_h | Int | |
sales_all_pc_7_d | Int | |
sales_all_pv_24_h | Int | |
sales_client_attribution | Int | |
sales_offline_pc_30_d | Int | |
sales_offline_pv_24_h | Int | |
sales_pc_1_d | Int | |
sales_pc_30_d | Int | |
sales_pc_30_d_pv_24_h | Int | |
sales_pc_7_d | Int | |
sales_pv_24_h | Int | |
untrackable_displays | Int | |
viewable_displays | Int | |
visits | Int |
delivery_limitations_environment
| Column | Type | Keys |
|---|---|---|
_fivetran_id | String | PK |
adset_id | Long | FK |
name | String |
audience_adset
| Column | Type | Keys |
|---|---|---|
ad_set_id | Long | PKFK |
audience_id | Long | PKFK |
geolocation_country
| Column | Type | Keys |
|---|---|---|
_fivetran_id | String | PK |
adset_id | Long | FK |
name | String |
image_set
| Column | Type | Keys |
|---|---|---|
_fivetran_id | String | PK |
creative_id | Long | FK |
headline_text | String |
ad
| Column | Type | Keys |
|---|---|---|
id | Long | PK |
ad_set_id | Long | FK |
creative_id | Long | FK |
description | String | |
end_date | Instant | |
name | String | |
start_date | Instant |
campaign
| Column | Type | Keys |
|---|---|---|
id | Long | PK |
advertiser_id | Long | FK |
name | String | |
objective | String | |
spend_limit_amount | Double | |
spend_limit_renewal | String | |
spend_limit_type | String |
ad_statistics_daily_report
| Column | Type | Keys |
|---|---|---|
_fivetran_id | String | PK |
advertiser_id | Long | FK |
ad_id | Long | |
ad_name | String | |
advertiser_all_value | Double | |
advertiser_cost | Double | |
advertiser_value | Double | |
app_installs | Int | |
audience | Double | |
average_cart_all_client_attribution | Double | |
average_cart_all_pc_1_d | Double | |
average_cart_all_pc_30_d | Double | |
average_cart_all_pc_30_d_pv_24_h | Double | |
average_cart_all_pc_7_d | Double | |
average_cart_all_pv_24_h | Double | |
average_cart_client_attribution | Double | |
average_cart_pc_1_d | Double | |
average_cart_pc_30_d | Double | |
average_cart_pc_30_d_pv_24_h | Double | |
average_cart_pc_7_d | Double | |
average_cart_pv_24_h | Double | |
bounce_rate | Double | |
click_through_rate | Double | |
clicks | Int | |
conversion_rate_all_client_attribution | Double | |
conversion_rate_all_pc_1_d | Double | |
conversion_rate_all_pc_30_d | Double | |
conversion_rate_all_pc_30_d_pv_24_h | Double | |
conversion_rate_all_pc_7_d | Double | |
conversion_rate_all_pv_24_h | Double | |
conversion_rate_client_attribution | Double | |
conversion_rate_pc_1_d | Double | |
conversion_rate_pc_30_d | Double | |
conversion_rate_pc_30_d_pv_24_h | Double | |
conversion_rate_pc_7_d | Double | |
conversion_rate_pv_24_h | Double | |
cost_of_advertiser_value | Double | |
cost_of_advertiser_value_all | Double | |
cost_per_install | Double | |
cost_per_order_all_client_attribution | Double | |
cost_per_order_all_pc_1_d | Double | |
cost_per_order_all_pc_30_d | Double | |
cost_per_order_all_pc_30_d_pv_24_h | Double | |
cost_per_order_all_pc_7_d | Double | |
cost_per_order_all_pv_24_h | Double | |
cost_per_order_client_attribution | Double | |
cost_per_order_pc_1_d | Double | |
cost_per_order_pc_30_d | Double | |
cost_per_order_pc_30_d_pv_24_h | Double | |
cost_per_order_pc_7_d | Double | |
cost_per_order_pv_24_h | Double | |
cost_per_visit | Double | |
cpc | Double | |
currency | String | |
day | LocalDate | |
displays | Int | |
ecos_all_client_attribution | Double | |
ecos_all_pc_1_d | Double | |
ecos_all_pc_30_d | Double | |
ecos_all_pc_30_d_pv_24_h | Double | |
ecos_all_pc_7_d | Double | |
ecos_all_pv_24_h | Double | |
ecos_client_attribution | Double | |
ecos_pc_1_d | Double | |
ecos_pc_30_d | Double | |
ecos_pc_30_d_pv_24_h | Double | |
ecos_pc_7_d | Double | |
ecos_pv_24_h | Double | |
ecpm | Double | |
exposed_users | Double | |
install_rate | Double | |
non_viewable_displays | Int | |
omnichannel_revenue_all_pc_30_d | Double | |
omnichannel_revenue_all_pv_24_h | Double | |
omnichannel_revenue_client_attribution | Double | |
omnichannel_revenue_pc_30_d | Double | |
omnichannel_revenue_pv_24_h | Double | |
omnichannel_roas_all_pc_30_d | Double | |
omnichannel_roas_all_pv_24_h | Double | |
omnichannel_roas_client_attribution | Double | |
omnichannel_roas_pc_30_d | Double | |
omnichannel_roas_pv_24_h | Double | |
omnichannel_sales_all_pc_30_d | Int | |
omnichannel_sales_all_pv_24_h | Int | |
omnichannel_sales_pc_30_d | Int | |
omnichannel_sales_pv_24_h | Int | |
omnichannelsales_client_attribution | Int | |
overall_competition_win | Double | |
post_install_conversion_rate | Double | |
post_install_cost_of_sale | Double | |
post_install_cost_per_order | Double | |
post_install_order_value | Double | |
post_install_roas | Double | |
post_install_sales | Int | |
potential_displays | Long | |
qualified_visits | Int | |
reach | Double | |
revenue_generated_all_client_attribution | Double | |
revenue_generated_all_pc_1_d | Double | |
revenue_generated_all_pc_30_d | Double | |
revenue_generated_all_pc_30_d_pv_24_h | Double | |
revenue_generated_all_pc_7_d | Double | |
revenue_generated_all_pv_24_h | Double | |
revenue_generated_client_attribution | Double | |
revenue_generated_offline_pc_30_d | Double | |
revenue_generated_offline_pv_24_h | Double | |
revenue_generated_pc_1_d | Double | |
revenue_generated_pc_30_d | Double | |
revenue_generated_pc_30_d_pv_24_h | Double | |
revenue_generated_pc_7_d | Double | |
revenue_generated_pv_24_h | Double | |
roas_all_client_attribution | Double | |
roas_all_pc_1_d | Double | |
roas_all_pc_30_d | Double | |
roas_all_pc_30_d_pv_24_h | Double | |
roas_all_pc_7_d | Double | |
roas_all_pv_24_h | Double | |
roas_client_attribution | Double | |
roas_offline_pc_30_d | Double | |
roas_offline_pv_24_h | Double | |
roas_pc_1_d | Double | |
roas_pc_30_d | Double | |
roas_pc_30_d_pv_24_h | Double | |
roas_pc_7_d | Double | |
roas_pv_24_h | Double | |
sales_all_client_attribution | Int | |
sales_all_pc_1_d | Int | |
sales_all_pc_30_d | Int | |
sales_all_pc_30_d_pv_24_h | Int | |
sales_all_pc_7_d | Int | |
sales_all_pv_24_h | Int | |
sales_client_attribution | Int | |
sales_offline_pc_30_d | Int | |
sales_offline_pv_24_h | Int | |
sales_pc_1_d | Int | |
sales_pc_30_d | Int | |
sales_pc_30_d_pv_24_h | Int | |
sales_pc_7_d | Int | |
sales_pv_24_h | Int | |
untrackable_displays | Int | |
viewable_displays | Int | |
visits | Int |
campaign_statistics_daily_report
| Column | Type | Keys |
|---|---|---|
_fivetran_id | String | PK |
advertiser_id | Long | FK |
advertiser_all_value | Double | |
advertiser_cost | Double | |
advertiser_value | Double | |
app_installs | Int | |
audience | Double | |
average_cart_all_client_attribution | Double | |
average_cart_all_pc_1_d | Double | |
average_cart_all_pc_30_d | Double | |
average_cart_all_pc_30_d_pv_24_h | Double | |
average_cart_all_pc_7_d | Double | |
average_cart_all_pv_24_h | Double | |
average_cart_client_attribution | Double | |
average_cart_pc_1_d | Double | |
average_cart_pc_30_d | Double | |
average_cart_pc_30_d_pv_24_h | Double | |
average_cart_pc_7_d | Double | |
average_cart_pv_24_h | Double | |
bounce_rate | Double | |
campaign_id | Long | |
campaign_name | String | |
click_through_rate | Double | |
clicks | Int | |
conversion_rate_all_client_attribution | Double | |
conversion_rate_all_pc_1_d | Double | |
conversion_rate_all_pc_30_d | Double | |
conversion_rate_all_pc_30_d_pv_24_h | Double | |
conversion_rate_all_pc_7_d | Double | |
conversion_rate_all_pv_24_h | Double | |
conversion_rate_client_attribution | Double | |
conversion_rate_pc_1_d | Double | |
conversion_rate_pc_30_d | Double | |
conversion_rate_pc_30_d_pv_24_h | Double | |
conversion_rate_pc_7_d | Double | |
conversion_rate_pv_24_h | Double | |
cost_of_advertiser_value | Double | |
cost_of_advertiser_value_all | Double | |
cost_per_install | Double | |
cost_per_order_all_client_attribution | Double | |
cost_per_order_all_pc_1_d | Double | |
cost_per_order_all_pc_30_d | Double | |
cost_per_order_all_pc_30_d_pv_24_h | Double | |
cost_per_order_all_pc_7_d | Double | |
cost_per_order_all_pv_24_h | Double | |
cost_per_order_client_attribution | Double | |
cost_per_order_pc_1_d | Double | |
cost_per_order_pc_30_d | Double | |
cost_per_order_pc_30_d_pv_24_h | Double | |
cost_per_order_pc_7_d | Double | |
cost_per_order_pv_24_h | Double | |
cost_per_visit | Double | |
cpc | Double | |
currency | String | |
day | LocalDate | |
displays | Int | |
ecos_all_client_attribution | Double | |
ecos_all_pc_1_d | Double | |
ecos_all_pc_30_d | Double | |
ecos_all_pc_30_d_pv_24_h | Double | |
ecos_all_pc_7_d | Double | |
ecos_all_pv_24_h | Double | |
ecos_client_attribution | Double | |
ecos_pc_1_d | Double | |
ecos_pc_30_d | Double | |
ecos_pc_30_d_pv_24_h | Double | |
ecos_pc_7_d | Double | |
ecos_pv_24_h | Double | |
ecpm | Double | |
exposed_users | Double | |
install_rate | Double | |
non_viewable_displays | Int | |
omnichannel_revenue_all_pc_30_d | Double | |
omnichannel_revenue_all_pv_24_h | Double | |
omnichannel_revenue_client_attribution | Double | |
omnichannel_revenue_pc_30_d | Double | |
omnichannel_revenue_pv_24_h | Double | |
omnichannel_roas_all_pc_30_d | Double | |
omnichannel_roas_all_pv_24_h | Double | |
omnichannel_roas_client_attribution | Double | |
omnichannel_roas_pc_30_d | Double | |
omnichannel_roas_pv_24_h | Double | |
omnichannel_sales_all_pc_30_d | Int | |
omnichannel_sales_all_pv_24_h | Int | |
omnichannel_sales_pc_30_d | Int | |
omnichannel_sales_pv_24_h | Int | |
omnichannelsales_client_attribution | Int | |
overall_competition_win | Double | |
post_install_conversion_rate | Double | |
post_install_cost_of_sale | Double | |
post_install_cost_per_order | Double | |
post_install_order_value | Double | |
post_install_roas | Double | |
post_install_sales | Int | |
potential_displays | Long | |
qualified_visits | Int | |
reach | Double | |
revenue_generated_all_client_attribution | Double | |
revenue_generated_all_pc_1_d | Double | |
revenue_generated_all_pc_30_d | Double | |
revenue_generated_all_pc_30_d_pv_24_h | Double | |
revenue_generated_all_pc_7_d | Double | |
revenue_generated_all_pv_24_h | Double | |
revenue_generated_client_attribution | Double | |
revenue_generated_offline_pc_30_d | Double | |
revenue_generated_offline_pv_24_h | Double | |
revenue_generated_pc_1_d | Double | |
revenue_generated_pc_30_d | Double | |
revenue_generated_pc_30_d_pv_24_h | Double | |
revenue_generated_pc_7_d | Double | |
revenue_generated_pv_24_h | Double | |
roas_all_client_attribution | Double | |
roas_all_pc_1_d | Double | |
roas_all_pc_30_d | Double | |
roas_all_pc_30_d_pv_24_h | Double | |
roas_all_pc_7_d | Double | |
roas_all_pv_24_h | Double | |
roas_client_attribution | Double | |
roas_offline_pc_30_d | Double | |
roas_offline_pv_24_h | Double | |
roas_pc_1_d | Double | |
roas_pc_30_d | Double | |
roas_pc_30_d_pv_24_h | Double | |
roas_pc_7_d | Double | |
roas_pv_24_h | Double | |
sales_all_client_attribution | Int | |
sales_all_pc_1_d | Int | |
sales_all_pc_30_d | Int | |
sales_all_pc_30_d_pv_24_h | Int | |
sales_all_pc_7_d | Int | |
sales_all_pv_24_h | Int | |
sales_client_attribution | Int | |
sales_offline_pc_30_d | Int | |
sales_offline_pv_24_h | Int | |
sales_pc_1_d | Int | |
sales_pc_30_d | Int | |
sales_pc_30_d_pv_24_h | Int | |
sales_pc_7_d | Int | |
sales_pv_24_h | Int | |
untrackable_displays | Int | |
viewable_displays | Int | |
visits | Int |
adset_transaction_report
| Column | Type | Keys |
|---|---|---|
_fivetran_id | String | PK |
advertiser_id | Long | FK |
adset_name | String | |
advertiser_name | String | |
amount | Double | |
attributed_transaction | Boolean | |
cross_device_transaction | String | |
currency | String | |
event_date | Instant | |
event_type | String | |
transaction_date | Instant | |
transaction_id | String |
creative
| Column | Type | Keys |
|---|---|---|
id | Long | PK |
advertiser_id | Long | FK |
adaptive_background_color | String | |
adaptive_cta_background_color | String | |
adaptive_cta_text_color | String | |
adaptive_description_font | String | |
adaptive_description_text | String | |
adaptive_headline_font | String | |
adaptive_headline_text | String | |
adaptive_image_display | String | |
adaptive_landing_page_url | String | |
adaptive_logo_area_and_title_color | String | |
adaptive_text_1_color | String | |
adaptive_text_2_color | String | |
author | String | |
dataset_id | String | |
description | String | |
dynamic_body_text_color | String | |
dynamic_creative_background_color | String | |
dynamic_prices_color | String | |
dynamic_primary_font | String | |
dynamic_product_image_display | String | |
format | String | |
image_landing_page_url | String | |
name | String | |
status | String |
advertiser
| Column | Type | Keys |
|---|---|---|
advertiser_id | Long | PK |
advertiser_name | String |
adset
| Column | Type | Keys |
|---|---|---|
id | Long | PK |
advertiser_id | Long | FK |
campaign_id | Long | FK |
attribution_configuration_lookback_window | String | |
attribution_configuration_method | String | |
bidding_bid_amount | Double | |
bidding_bid_strategy | String | |
bidding_cost_controller | String | |
budget_amount | Double | |
budget_delivery_smoothing | String | |
budget_delivery_week | String | |
budget_renewal | String | |
budget_strategy | String | |
dataset_id | Long | |
destination_environment | String | |
frequency_capping_frequency | String | |
frequency_capping_maximum_impressions | Int | |
frequency_capping_mode | String | |
geolocation_countries_operand | String | |
geolocation_subdivisions_operand | String | |
geolocation_zip_codes_operand | String | |
media_type | String | |
name | String | |
objective | String | |
schedule_activation_status | String | |
schedule_delivery_status | String | |
schedule_end_date | Instant | |
schedule_start_date | Instant | |
video_channel | String |
geolocation_subdivision
| Column | Type | Keys |
|---|---|---|
_fivetran_id | String | PK |
adset_id | Long | FK |
name | String |
geolocation_zip_code
| Column | Type | Keys |
|---|---|---|
_fivetran_id | String | PK |
adset_id | Long | FK |
name | String |
layout
| Column | Type | Keys |
|---|---|---|
_fivetran_id | String | PK |
creative_id | Long | FK |
text | String |
delivery_limitations_operation_system
| Column | Type | Keys |
|---|---|---|
_fivetran_id | String | PK |
adset_id | Long | FK |
name | String |
video
| Column | Type | Keys |
|---|---|---|
_fivetran_id | String | PK |
creative_id | Long | FK |
duration | Double | |
shape | String | |
url | String |
adset_statistics_report
| Column | Type | Keys |
|---|---|---|
_fivetran_id | String | PK |
adset_id | Long | FK |
advertiser_id | Long | FK |
adset_name | String | |
advertiser_all_value | Double | |
advertiser_cost | Double | |
advertiser_value | Double | |
app_installs | Int | |
audience | Double | |
average_cart_all_client_attribution | Double | |
average_cart_all_pc_1_d | Double | |
average_cart_all_pc_30_d | Double | |
average_cart_all_pc_30_d_pv_24_h | Double | |
average_cart_all_pc_7_d | Double | |
average_cart_all_pv_24_h | Double | |
average_cart_client_attribution | Double | |
average_cart_pc_1_d | Double | |
average_cart_pc_30_d | Double | |
average_cart_pc_30_d_pv_24_h | Double | |
average_cart_pc_7_d | Double | |
average_cart_pv_24_h | Double | |
bounce_rate | Double | |
category_id | Long | |
category_name | String | |
click_through_rate | Double | |
clicks | Int | |
conversion_rate_all_client_attribution | Double | |
conversion_rate_all_pc_1_d | Double | |
conversion_rate_all_pc_30_d | Double | |
conversion_rate_all_pc_30_d_pv_24_h | Double | |
conversion_rate_all_pc_7_d | Double | |
conversion_rate_all_pv_24_h | Double | |
conversion_rate_client_attribution | Double | |
conversion_rate_pc_1_d | Double | |
conversion_rate_pc_30_d | Double | |
conversion_rate_pc_30_d_pv_24_h | Double | |
conversion_rate_pc_7_d | Double | |
conversion_rate_pv_24_h | Double | |
cost_of_advertiser_value | Double | |
cost_of_advertiser_value_all | Double | |
cost_per_install | Double | |
cost_per_order_all_client_attribution | Double | |
cost_per_order_all_pc_1_d | Double | |
cost_per_order_all_pc_30_d | Double | |
cost_per_order_all_pc_30_d_pv_24_h | Double | |
cost_per_order_all_pc_7_d | Double | |
cost_per_order_all_pv_24_h | Double | |
cost_per_order_client_attribution | Double | |
cost_per_order_pc_1_d | Double | |
cost_per_order_pc_30_d | Double | |
cost_per_order_pc_30_d_pv_24_h | Double | |
cost_per_order_pc_7_d | Double | |
cost_per_order_pv_24_h | Double | |
cost_per_visit | Double | |
cpc | Double | |
currency | String | |
day | LocalDate | |
displays | Int | |
ecos_all_client_attribution | Double | |
ecos_all_pc_1_d | Double | |
ecos_all_pc_30_d | Double | |
ecos_all_pc_30_d_pv_24_h | Double | |
ecos_all_pc_7_d | Double | |
ecos_all_pv_24_h | Double | |
ecos_client_attribution | Double | |
ecos_pc_1_d | Double | |
ecos_pc_30_d | Double | |
ecos_pc_30_d_pv_24_h | Double | |
ecos_pc_7_d | Double | |
ecos_pv_24_h | Double | |
ecpm | Double | |
exposed_users | Double | |
install_rate | Double | |
non_viewable_displays | Int | |
omnichannel_revenue_all_pc_30_d | Double | |
omnichannel_revenue_all_pv_24_h | Double | |
omnichannel_revenue_client_attribution | Double | |
omnichannel_revenue_pc_30_d | Double | |
omnichannel_revenue_pv_24_h | Double | |
omnichannel_roas_all_pc_30_d | Double | |
omnichannel_roas_all_pv_24_h | Double | |
omnichannel_roas_client_attribution | Double | |
omnichannel_roas_pc_30_d | Double | |
omnichannel_roas_pv_24_h | Double | |
omnichannel_sales_all_pc_30_d | Int | |
omnichannel_sales_all_pv_24_h | Int | |
omnichannel_sales_pc_30_d | Int | |
omnichannel_sales_pv_24_h | Int | |
omnichannelsales_client_attribution | Int | |
overall_competition_win | Double | |
post_install_conversion_rate | Double | |
post_install_cost_of_sale | Double | |
post_install_cost_per_order | Double | |
post_install_order_value | Double | |
post_install_roas | Double | |
post_install_sales | Int | |
potential_displays | Long | |
qualified_visits | Int | |
reach | Double | |
revenue_generated_all_client_attribution | Double | |
revenue_generated_all_pc_1_d | Double | |
revenue_generated_all_pc_30_d | Double | |
revenue_generated_all_pc_30_d_pv_24_h | Double | |
revenue_generated_all_pc_7_d | Double | |
revenue_generated_all_pv_24_h | Double | |
revenue_generated_client_attribution | Double | |
revenue_generated_offline_pc_30_d | Double | |
revenue_generated_offline_pv_24_h | Double | |
revenue_generated_pc_1_d | Double | |
revenue_generated_pc_30_d | Double | |
revenue_generated_pc_30_d_pv_24_h | Double | |
revenue_generated_pc_7_d | Double | |
revenue_generated_pv_24_h | Double | |
roas_all_client_attribution | Double | |
roas_all_pc_1_d | Double | |
roas_all_pc_30_d | Double | |
roas_all_pc_30_d_pv_24_h | Double | |
roas_all_pc_7_d | Double | |
roas_all_pv_24_h | Double | |
roas_client_attribution | Double | |
roas_offline_pc_30_d | Double | |
roas_offline_pv_24_h | Double | |
roas_pc_1_d | Double | |
roas_pc_30_d | Double | |
roas_pc_30_d_pv_24_h | Double | |
roas_pc_7_d | Double | |
roas_pv_24_h | Double | |
sales_all_client_attribution | Int | |
sales_all_pc_1_d | Int | |
sales_all_pc_30_d | Int | |
sales_all_pc_30_d_pv_24_h | Int | |
sales_all_pc_7_d | Int | |
sales_all_pv_24_h | Int | |
sales_client_attribution | Int | |
sales_offline_pc_30_d | Int | |
sales_offline_pv_24_h | Int | |
sales_pc_1_d | Int | |
sales_pc_30_d | Int | |
sales_pc_30_d_pv_24_h | Int | |
sales_pc_7_d | Int | |
sales_pv_24_h | Int | |
untrackable_displays | Int | |
viewable_displays | Int | |
visits | Int |
log_level_report
| Column | Type | Keys |
|---|---|---|
_fivetran_id | String | PK |
advertiser_id | Long | FK |
ad_event_type | String | |
ad_format_name | String | |
adset_id | Long | |
adset_name | String | |
app_id | String | |
app_name | String | |
app_store | String | |
app_store_country | String | |
banner_id | Long | |
campaign_id | Long | |
campaign_name | String | |
category_id | Long | |
category_name | String | |
click_revenue_currency | String | |
click_revenue_local | Double | |
click_revenue_usd | Double | |
day | LocalDate | |
environment | String | |
event_timestamp | Instant | |
hour | Int | |
is_display_viewable | Int | |
marketplace_revenue_currency | String | |
marketplace_revenue_local | Double | |
marketplace_revenue_usd | Double | |
referrer | String | |
ua_device_family | String | |
ua_os_family | String |
placement_report
| Column | Type | Keys |
|---|---|---|
day | LocalDate | PK |
environment | String | PK |
placement | String | PK |
adset_id | Long | PKFK |
clicks | Int | |
cos_pc_30_d | Double | |
cos_pv_1_d | Double | |
cost | Double | |
cpo_pc_30_d | Double | |
cpo_pv_1_d | Double | |
currency | String | |
cvr_pc_30_d | Double | |
cvr_pv_1_d | Double | |
displays | Int | |
revenue_pc_30_d | Double | |
revenue_pv_1_d | Double | |
roas_pc_30_d | Double | |
roas_pv_1_d | Double | |
sales_pc_30_d | Int | |
sales_pv_1_d | Int |
delivery_limitations_device
| Column | Type | Keys |
|---|---|---|
_fivetran_id | String | PK |
adset_id | Long | FK |
name | String |
logo
| Column | Type | Keys |
|---|---|---|
_fivetran_id | String | PK |
creative_id | Long | FK |
shape | String | |
type | String | |
url | String |