Apple Search Ads
Explore the interactive ERD
Table & Field Reference
locale_device
| Column | Type | Keys |
|---|---|---|
language_code | String | PK |
name | String | PK |
product_page_id | String | PKFK |
ad_level_report
| Column | Type | Keys |
|---|---|---|
date | LocalDate | PK |
ad_group_id | Long | PKFK |
ad_id | Long | PKFK |
campaign_id | Long | PKFK |
creative_id | Long | PKFK |
avg_cpm_amount | BigDecimal | |
avg_cpm_currency | String | |
avg_cpt_amount | BigDecimal | |
avg_cpt_currency | String | |
display_status | String | |
impressions | Int | |
language | String | |
local_spend_amount | BigDecimal | |
local_spend_currency | String | |
tap_install_cpi_amount | BigDecimal | |
tap_install_cpi_currency | String | |
tap_install_rate | BigDecimal | |
tap_installs | Long | |
tap_new_downloads | Long | |
tap_redownloads | Long | |
tap_through_rate | Float | |
taps | Int | |
total_avg_cpi_amount | BigDecimal | |
total_avg_cpi_currency | String | |
total_install_rate | BigDecimal | |
total_installs | Long | |
total_new_downloads | Long | |
total_redownloads | Long | |
view_installs | Long | |
view_new_downloads | Long | |
view_redownloads | Long |
targeting_dimensions_history
| Column | Type | Keys |
|---|---|---|
type | String | PK |
ad_group_id | Long | PKFK |
ad_group_modification_time | Instant | PKFK |
value | Json |
product_page_history
| Column | Type | Keys |
|---|---|---|
id | String | PK |
modification_time | Instant | PK |
adam_id | Long | |
creation_time | Instant | |
deep_link | String | |
name | String | |
state | String |
ad_serving_state_reason_history
| Column | Type | Keys |
|---|---|---|
modification_time | Instant | PK |
reason | String | PK |
ad_id | Long | PKFK |
organization
| Column | Type | Keys |
|---|---|---|
id | Long | PK |
currency | String | |
name | String | |
payment_model | String | |
role_names | Json | |
time_zone | String |
impression_share_report
| Column | Type | Keys |
|---|---|---|
_fivetran_id | String | PK |
date | LocalDate | PK |
organization_id | Long | PKFK |
adam_id | Long | |
app_name | String | |
country_or_region | String | |
high_impression_share | BigDecimal | |
low_impression_share | BigDecimal | |
rank | String | |
search_popularity | Int | |
search_term | String |
search_term_report
| Column | Type | Keys |
|---|---|---|
_fivetran_id | String | PK |
date | LocalDate | PK |
ad_group_id | Long | PKFK |
campaign_id | Long | PKFK |
keyword_id | Long | FK |
ad_group_deleted | Boolean | |
ad_group_name | String | |
avg_cpm_amount | BigDecimal | |
avg_cpm_currency | String | |
avg_cpt_amount | BigDecimal | |
avg_cpt_currency | String | |
bid_amount_amount | BigDecimal | |
bid_amount_currency | String | |
deleted | Boolean | |
impressions | Int | |
keyword | String | |
keyword_display_status | String | |
local_spend_amount | BigDecimal | |
local_spend_currency | String | |
match_type | String | |
search_term_source | String | |
search_term_text | String | |
tap_install_cpi_amount | BigDecimal | |
tap_install_cpi_currency | String | |
tap_install_rate | BigDecimal | |
tap_installs | Long | |
tap_new_downloads | Long | |
tap_redownloads | Long | |
tap_through_rate | Float | |
taps | Int | |
total_avg_cpi_amount | BigDecimal | |
total_avg_cpi_currency | String | |
total_install_rate | BigDecimal | |
total_installs | Long | |
total_new_downloads | Long | |
total_redownloads | Long | |
view_installs | Long | |
view_new_downloads | Long | |
view_redownloads | Long |
ad_history
| Column | Type | Keys |
|---|---|---|
id | Long | PK |
modification_time | Instant | PK |
ad_group_id | Long | FK |
campaign_id | Long | FK |
creative_id | Long | FK |
org_id | Long | FK |
creation_time | Instant | |
creative_type | String | |
deleted | Boolean | |
name | String | |
serving_status | String | |
status | String |
creative_history
| Column | Type | Keys |
|---|---|---|
id | Long | PK |
modification_time | Instant | PK |
org_id | Long | FK |
product_page_id | String | FK |
adam_id | Long | |
creation_time | Instant | |
language_code | String | |
name | String | |
state | String | |
type | String |
campaign_report
| Column | Type | Keys |
|---|---|---|
date | LocalDate | PK |
id | Long | PKFK |
ad_channel_type | String | |
avg_cpm_amount | BigDecimal | |
avg_cpm_currency | String | |
avg_cpt_amount | BigDecimal | |
avg_cpt_currency | String | |
device_class | String | |
impressions | Int | |
local_spend_amount | BigDecimal | |
local_spend_currency | String | |
tap_install_cpi_amount | BigDecimal | |
tap_install_cpi_currency | String | |
tap_install_rate | BigDecimal | |
tap_installs | Long | |
tap_new_downloads | Long | |
tap_redownloads | Long | |
tap_through_rate | Float | |
taps | Int | |
total_avg_cpi_amount | BigDecimal | |
total_avg_cpi_currency | String | |
total_install_rate | BigDecimal | |
total_installs | Long | |
total_new_downloads | Long | |
total_redownloads | Long | |
view_installs | Long | |
view_new_downloads | Long | |
view_redownloads | Long |
country_or_region_history
| Column | Type | Keys |
|---|---|---|
index | Long | PK |
campaign_id | Long | PKFK |
campaign_modification_time | Instant | PKFK |
country_or_region | String |
keyword_report
| Column | Type | Keys |
|---|---|---|
date | LocalDate | PK |
id | Long | PKFK |
avg_cpm_amount | BigDecimal | |
avg_cpm_currency | String | |
avg_cpt_amount | BigDecimal | |
avg_cpt_currency | String | |
impressions | Int | |
local_spend_amount | BigDecimal | |
local_spend_currency | String | |
tap_install_cpi_amount | BigDecimal | |
tap_install_cpi_currency | String | |
tap_install_rate | BigDecimal | |
tap_installs | Long | |
tap_new_downloads | Long | |
tap_redownloads | Long | |
tap_through_rate | Float | |
taps | Int | |
total_avg_cpi_amount | BigDecimal | |
total_avg_cpi_currency | String | |
total_install_rate | BigDecimal | |
total_installs | Long | |
total_new_downloads | Long | |
total_redownloads | Long | |
view_installs | Long | |
view_new_downloads | Long | |
view_redownloads | Long |
negative_keyword_history
| Column | Type | Keys |
|---|---|---|
id | Long | PK |
modification_time | Instant | PK |
ad_group_id | Long | FK |
campaign_id | Long | FK |
deleted | Boolean | |
match_type | String | |
status | String | |
text | String |
creative_state_reason_history
| Column | Type | Keys |
|---|---|---|
modification_time | Instant | PK |
reason | String | PK |
creative_id | Long | PKFK |
keyword_history
| Column | Type | Keys |
|---|---|---|
id | Long | PK |
modification_time | Instant | PK |
ad_group_id | Long | FK |
campaign_id | Long | FK |
bid_amount | BigDecimal | |
bid_currency | String | |
creation_time | Instant | |
deleted | Boolean | |
match_type | String | |
status | String | |
text | String |
product_page_locale
| Column | Type | Keys |
|---|---|---|
language_code | String | PK |
product_page_id | String | PKFK |
adam_id | Long | |
app_name | String | |
language | String | |
promotional_text | String | |
short_description | String | |
sub_title | String |
ad_group_report
| Column | Type | Keys |
|---|---|---|
date | LocalDate | PK |
ad_group_id | Long | PKFK |
avg_cpm_amount | BigDecimal | |
avg_cpm_currency | String | |
avg_cpt_amount | BigDecimal | |
avg_cpt_currency | String | |
device_class | String | |
impressions | Int | |
local_spend_amount | BigDecimal | |
local_spend_currency | String | |
tap_install_cpi_amount | BigDecimal | |
tap_install_cpi_currency | String | |
tap_install_rate | BigDecimal | |
tap_installs | Long | |
tap_new_downloads | Long | |
tap_redownloads | Long | |
tap_through_rate | Float | |
taps | Int | |
total_avg_cpi_amount | BigDecimal | |
total_avg_cpi_currency | String | |
total_install_rate | BigDecimal | |
total_installs | Long | |
total_new_downloads | Long | |
total_redownloads | Long | |
view_installs | Long | |
view_new_downloads | Long | |
view_redownloads | Long |
campaign_history
| Column | Type | Keys |
|---|---|---|
id | Long | PK |
modification_time | Instant | PK |
organization_id | Long | FK |
ad_channel_type | String | |
adam_id | Long | |
billing_event | String | |
budget_amount | BigDecimal | |
budget_currency | String | |
budget_orders | Json | |
creation_time | Instant | |
daily_budget_amount | BigDecimal | |
daily_budget_currency | String | |
deleted | Boolean | |
display_status | String | |
end_time | Instant | |
name | String | |
payment_model | String | |
serving_state_reasons | Json | |
serving_status | String | |
start_time | Instant | |
status | String | |
supply_sources | Json | |
loc_invoice_detail_** |
ad_group_history
| Column | Type | Keys |
|---|---|---|
id | Long | PK |
modification_time | Instant | PK |
campaign_id | Long | FK |
organization_id | Long | FK |
automated_keywords_opt_in | Boolean | |
cpa_goal_amount | BigDecimal | |
cpa_goal_currency | String | |
default_bid_amount | BigDecimal | |
default_bid_currency | String | |
default_cpc_bid_amount | BigDecimal | |
default_cpc_bid_currency | String | |
deleted | Boolean | |
display_status | String | |
end_time | Instant | |
name | String | |
payment_model | String | |
pricing_model | String | |
serving_state_reasons | Json | |
serving_status | String | |
start_time | Instant | |
status | String | |
storefronts | Json |