Amazon Ads
Explore the interactive ERD
Table & Field Reference
sb_campaign_report
| Column | Type | Keys |
|---|---|---|
report_date | LocalDate | PK |
campaign_id | String | PKFK |
applicable_budget_rule_id | String | FK |
attributed_branded_searches_14_d | Int | |
attributed_conversions_14_d | Int | |
attributed_conversions_14_d_same_sku | Int | |
attributed_detail_page_views_clicks_14_d | Int | |
attributed_order_rate_new_to_brand_14_d | Double | |
attributed_orders_new_to_brand_14_d | Int | |
attributed_orders_new_to_brand_percentage_14_d | Double | |
attributed_sales_14_d | Double | |
attributed_sales_14_d_same_sku | Double | |
attributed_sales_new_to_brand_14_d | Double | |
attributed_sales_new_to_brand_percentage_14_d | Double | |
attributed_units_ordered_new_to_brand_14_d | Int | |
attributed_units_ordered_new_to_brand_percentage_14_d | Double | |
clicks | Int | |
cost | Double | |
currency | String | |
dpv_14_d | Int | |
impressions | Int | |
top_of_search_impression_share | Double | |
units_sold_14_d | Int | |
vctr | Double | |
video_5_second_view_rate | Double | |
video_5_second_views | Int | |
video_complete_views | Int | |
video_first_quartile_views | Int | |
video_midpoint_views | Int | |
video_third_quartile_views | Int | |
video_unmutes | Int | |
viewable_impressions | Int | |
vtr | Double |
sb_benchmark_brand_and_category
| Column | Type | Keys |
|---|---|---|
end_time | LocalDate | PK |
start_time | LocalDate | PK |
brand | String | PKFK |
category_id | String | PKFK |
acos_** | ||
ctr_** | ||
impressions_** | ||
roas_** |
sb_campaign_bid_adjustments_by_placement
| Column | Type | Keys |
|---|---|---|
placement | String | PK |
campaign_id | String | PKFK |
percentage | Int |
sd_brand_safety_history
| Column | Type | Keys |
|---|---|---|
domain_id | String | PK |
last_modified | Instant | PK |
created_at | Instant | |
name | String | |
state | String | |
type | String |
sb_store
| Column | Type | Keys |
|---|---|---|
id | String | PK |
brand_entity_id | String | FK |
store_name | String | |
store_status | String |
negative_keyword_history
| Column | Type | Keys |
|---|---|---|
id | String | PK |
last_updated_date | Instant | PK |
ad_group_id | String | FK |
campaign_id | String | FK |
creation_date | Instant | |
keyword_text | String | |
match_type | String | |
native_language_keyword | String | |
native_language_locale | String | |
serving_status | String | |
state | String |
sb_budget_rule_recurrence_day
| Column | Type | Keys |
|---|---|---|
day_of_week | String | PK |
rule_id | String | PKFK |
product_ad_serving_status_detail
| Column | Type | Keys |
|---|---|---|
name | String | PK |
product_ad_id | String | PKFK |
help_url | String | |
message | String |
sb_placement_report
| Column | Type | Keys |
|---|---|---|
placement | String | PK |
report_date | LocalDate | PK |
campaign_id | String | PKFK |
applicable_budget_rule_id | String | FK |
attributed_branded_searches_14_d | Int | |
attributed_conversions_14_d | Int | |
attributed_conversions_14_d_same_sku | Int | |
attributed_detail_page_views_clicks_14_d | Int | |
attributed_order_rate_new_to_brand_14_d | Double | |
attributed_orders_new_to_brand_14_d | Int | |
attributed_orders_new_to_brand_percentage_14_d | Double | |
attributed_sales_14_d | Double | |
attributed_sales_14_d_same_sku | Double | |
attributed_sales_new_to_brand_14_d | Double | |
attributed_sales_new_to_brand_percentage_14_d | Double | |
attributed_units_ordered_new_to_brand_14_d | Int | |
attributed_units_ordered_new_to_brand_percentage_14_d | Double | |
clicks | Int | |
cost | Double | |
currency | String | |
dpv_14_d | Int | |
impressions | Int | |
units_sold_14_d | Int | |
vctr | Double | |
video_5_second_view_rate | Double | |
video_5_second_views | Int | |
video_complete_views | Int | |
video_first_quartile_views | Int | |
video_midpoint_views | Int | |
video_third_quartile_views | Int | |
video_unmutes | Int | |
viewable_impressions | Int | |
vtr | Double |
sb_budget_recommendation
| Column | Type | Keys |
|---|---|---|
seven_days_end_date | LocalDate | PK |
seven_days_start_date | LocalDate | PK |
campaign_id | String | PKFK |
seven_days_estimated_missed_clicks_lower | Int | |
seven_days_estimated_missed_clicks_upper | Int | |
seven_days_estimated_missed_impressions_lower | Int | |
seven_days_estimated_missed_impressions_upper | Int | |
seven_days_estimated_missed_sales_lower | Double | |
seven_days_estimated_missed_sales_upper | Double | |
seven_days_percent_time_in_budget | Double | |
suggested_budget | Double |
ad_group_theme_based_bid_recommendation
| Column | Type | Keys |
|---|---|---|
_fivetran_id | String | PK |
ad_group_id | Long | FK |
campaign_id | Long | FK |
profile_id | Long | FK |
estimated_impression_lower | Int | |
estimated_impression_upper | Int | |
targeting_type | String | |
theme | String |
sb_ad_sub_page
| Column | Type | Keys |
|---|---|---|
asin | String | PK |
url | String | PK |
_fivetran_id | String | PKFK |
page_title | String |
sd_negative_targeting_expression
| Column | Type | Keys |
|---|---|---|
_fivetran_id | String | PK |
target_id | String | FK |
type | String | |
value | Json |
asin_bid_analysis
| Column | Type | Keys |
|---|---|---|
_fivetran_id | String | PK |
profile_id | Long | FK |
asin | String | |
bid | Double | |
estimated_impression_avg | Int | |
estimated_impression_lower | Int | |
estimated_impression_upper | Int | |
placement | String | |
strategy | String | |
targeting_type | String | |
theme | String | |
type_of_bid | String |
sb_negative_product_target_expression
| Column | Type | Keys |
|---|---|---|
type | String | PK |
target_id | String | PKFK |
value | String |
sd_product_ad_report
| Column | Type | Keys |
|---|---|---|
date | LocalDate | PK |
ad_id | String | PKFK |
ad_group_id | String | FK |
campaign_id | String | FK |
add_to_cart | Int | |
add_to_cart_clicks | Int | |
add_to_cart_rate | Double | |
add_to_cart_views | Int | |
add_to_list | Int | |
add_to_list_from_clicks | Int | |
add_to_list_from_views | Int | |
bid_optimization | String | |
branded_search_rate | Double | |
branded_searches | Int | |
branded_searches_clicks | Int | |
branded_searches_views | Int | |
campaign_budget_currency_code | String | |
clicks | Int | |
cost | Double | |
cumulative_reach | Int | |
detail_page_views | Int | |
detail_page_views_clicks | Int | |
e_cpadd_to_cart | Double | |
e_cpbrand_search | Double | |
impressions | Int | |
impressions_frequency_average | Double | |
impressions_views | Int | |
lead_form_opens | Int | |
leads | Int | |
link_outs | Int | |
new_to_brand_detail_page_view_clicks | Int | |
new_to_brand_detail_page_view_rate | Double | |
new_to_brand_detail_page_view_views | Int | |
new_to_brand_detail_page_views | Int | |
new_to_brand_ecpdetail_page_view | Double | |
new_to_brand_purchases | Int | |
new_to_brand_purchases_clicks | Int | |
new_to_brand_sales | Double | |
new_to_brand_sales_clicks | Double | |
new_to_brand_units_sold | Int | |
new_to_brand_units_sold_clicks | Int | |
purchases | Int | |
purchases_clicks | Int | |
purchases_promoted_clicks | Int | |
qualified_borrows | Int | |
qualified_borrows_from_clicks | Int | |
qualified_borrows_from_views | Int | |
royalty_qualified_borrows | Int | |
royalty_qualified_borrows_from_clicks | Int | |
royalty_qualified_borrows_from_views | Int | |
sales | Double | |
sales_clicks | Double | |
sales_promoted_clicks | Double | |
units_sold | Int | |
units_sold_clicks | Int | |
video_complete_views | Int | |
video_first_quartile_views | Int | |
video_midpoint_views | Int | |
video_third_quartile_views | Int | |
video_unmutes | Int | |
view_click_through_rate | Double | |
viewability_rate | Double |
sb_product_target_resolved_expression
| Column | Type | Keys |
|---|---|---|
type | String | PK |
target_id | String | PKFK |
value | String |
sb_target_report
| Column | Type | Keys |
|---|---|---|
report_date | LocalDate | PK |
target_id | String | PKFK |
ad_group_id | String | FK |
campaign_id | String | FK |
attributed_branded_searches_14_d | Int | |
attributed_conversions_14_d | Int | |
attributed_conversions_14_d_same_sku | Int | |
attributed_detail_page_views_clicks_14_d | Int | |
attributed_order_rate_new_to_brand_14_d | Double | |
attributed_orders_new_to_brand_14_d | Int | |
attributed_orders_new_to_brand_percentage_14_d | Double | |
attributed_sales_14_d | Double | |
attributed_sales_14_d_same_sku | Double | |
attributed_sales_new_to_brand_14_d | Double | |
attributed_sales_new_to_brand_percentage_14_d | Double | |
attributed_units_ordered_new_to_brand_14_d | Int | |
attributed_units_ordered_new_to_brand_percentage_14_d | Double | |
clicks | Int | |
cost | Double | |
currency | String | |
dpv_14_d | Int | |
impressions | Int | |
targeting_expression | String | |
targeting_text | String | |
targeting_type | String | |
top_of_search_impression_share | Double | |
units_sold_14_d | Int | |
vctr | Double | |
video_5_second_view_rate | Double | |
video_5_second_views | Int | |
video_complete_views | Int | |
video_first_quartile_views | Int | |
video_midpoint_views | Int | |
video_third_quartile_views | Int | |
video_unmutes | Int | |
viewable_impressions | Int | |
vtr | Double |
sb_campaign_tag
| Column | Type | Keys |
|---|---|---|
tag_name | String | PK |
campaign_id | String | PKFK |
value | String |
campaign_tag
| Column | Type | Keys |
|---|---|---|
campaign_id | String | PK |
name | String | PK |
value | String |
asin_suggested_keyword
| Column | Type | Keys |
|---|---|---|
_fivetran_id | String | PK |
asin | String | |
keyword_text | String | |
rec_id | String | |
search_term_impression_rank | Double | |
search_term_impression_share | Double | |
translation | String | |
user_selected_keyword | Boolean |
sd_creative
| Column | Type | Keys |
|---|---|---|
id | String | PK |
ad_group_id | String | FK |
creative_type | String | |
properties_** |
sb_budget_usage_history
| Column | Type | Keys |
|---|---|---|
usage_updated_timestamp | Instant | PK |
campaign_id | String | PKFK |
budget | Double | |
budget_usage_percent | Double |
sd_targeting_history
| Column | Type | Keys |
|---|---|---|
id | String | PK |
last_updated_date | Instant | PK |
ad_group_id | String | FK |
creation_date | Instant | |
expression_type | String | |
serving_status | String | |
state | String |
campaign_negative_keyword_history
| Column | Type | Keys |
|---|---|---|
id | String | PK |
last_updated_date | Instant | PK |
campaign_id | String | FK |
creation_date | Instant | |
keyword_text | String | |
match_type | String | |
serving_status | String | |
state | String |
sd_brand_safety_status_history
| Column | Type | Keys |
|---|---|---|
request_id | String | PK |
domain_id | String | FK |
details | String | |
status | String |
sb_search_term_report
| Column | Type | Keys |
|---|---|---|
query_term | String | PK |
report_date | LocalDate | PK |
keyword_id | String | PKFK |
ad_group_id | String | FK |
campaign_id | String | FK |
attributed_conversions_14_d | Int | |
attributed_sales_14_d | Double | |
clicks | Int | |
cost | Double | |
currency | String | |
impressions | Int | |
search_term_impression_rank | Int | |
search_term_impression_share | Double | |
vctr | Double | |
video_5_second_view_rate | Double | |
video_5_second_views | Int | |
video_complete_views | Int | |
video_first_quartile_views | Int | |
video_midpoint_views | Int | |
video_third_quartile_views | Int | |
video_unmutes | Int | |
viewable_impressions | Int | |
vtr | Double |
purchased_product_targeting_report
| Column | Type | Keys |
|---|---|---|
date | LocalDate | PK |
purchased_asin | String | PK |
ad_group_id | Long | PKFK |
campaign_id | Long | PKFK |
keyword_id | Long | PKFK |
add_to_list | Int | |
advertised_asin | String | |
advertised_sku | String | |
campaign_budget_currency_code | String | |
kindle_edition_normalized_pages_read_14_d | Int | |
kindle_edition_normalized_pages_royalties_14_d | Double | |
match_type | String | |
purchases_14_d | Int | |
purchases_1_d | Int | |
purchases_30_d | Int | |
purchases_7_d | Int | |
purchases_other_sku_14_d | Int | |
purchases_other_sku_1_d | Int | |
purchases_other_sku_30_d | Int | |
purchases_other_sku_7_d | Int | |
qualified_borrows | Int | |
royalty_qualified_borrows | Int | |
sales_14_d | Double | |
sales_1_d | Double | |
sales_30_d | Double | |
sales_7_d | Double | |
sales_other_sku_14_d | Double | |
sales_other_sku_1_d | Double | |
sales_other_sku_30_d | Double | |
sales_other_sku_7_d | Double | |
units_sold_clicks_14_d | Int | |
units_sold_clicks_1_d | Int | |
units_sold_clicks_30_d | Int | |
units_sold_clicks_7_d | Int | |
units_sold_other_sku_14_d | Int | |
units_sold_other_sku_1_d | Int | |
units_sold_other_sku_30_d | Int | |
units_sold_other_sku_7_d | Int |
sb_budget_rule_campaign
| Column | Type | Keys |
|---|---|---|
campaign_id | String | PKFK |
rule_id | String | PKFK |
negative_targeting_clause_history
| Column | Type | Keys |
|---|---|---|
last_updated_date | Instant | PK |
target_id | String | PK |
ad_group_id | String | FK |
campaign_id | String | FK |
creation_date | Instant | |
expression_type | String | |
serving_status | String | |
state | String |
targeting_keyword_report
| Column | Type | Keys |
|---|---|---|
date | LocalDate | PK |
ad_group_id | Long | PKFK |
campaign_id | Long | PKFK |
keyword_id | Long | PKFK |
acos_clicks_14_d | Double | |
acos_clicks_7_d | Double | |
ad_keyword_status | String | |
add_to_list | Int | |
attributed_sales_same_sku_14_d | Double | |
attributed_sales_same_sku_1_d | Double | |
attributed_sales_same_sku_30_d | Double | |
attributed_sales_same_sku_7_d | Double | |
campaign_budget_amount | Double | |
campaign_budget_currency_code | String | |
campaign_budget_type | String | |
click_through_rate | Double | |
clicks | Int | |
cost | Double | |
cost_per_click | Double | |
impressions | Int | |
keyword_bid | Double | |
keyword_type | String | |
kindle_edition_normalized_pages_read_14_d | Int | |
kindle_edition_normalized_pages_royalties_14_d | Double | |
match_type | String | |
purchases_14_d | Int | |
purchases_1_d | Int | |
purchases_30_d | Int | |
purchases_7_d | Int | |
purchases_same_sku_14_d | Int | |
purchases_same_sku_1_d | Int | |
purchases_same_sku_30_d | Int | |
purchases_same_sku_7_d | Int | |
qualified_borrows | Int | |
roas_clicks_14_d | Double | |
roas_clicks_7_d | Double | |
royalty_qualified_borrows | Int | |
sales_14_d | Double | |
sales_1_d | Double | |
sales_30_d | Double | |
sales_7_d | Double | |
sales_other_sku_7_d | Long | |
targeting | String | |
top_of_search_impression_share | Double | |
units_sold_clicks_14_d | Int | |
units_sold_clicks_1_d | Int | |
units_sold_clicks_30_d | Int | |
units_sold_clicks_7_d | Int | |
units_sold_other_sku_7_d | Int | |
units_sold_same_sku_14_d | Int | |
units_sold_same_sku_1_d | Int | |
units_sold_same_sku_30_d | Int | |
units_sold_same_sku_7_d | Int |
sb_ad_landing_page_asin
| Column | Type | Keys |
|---|---|---|
asin | String | PK |
ad_id | String | PKFK |
campaign_serving_status_detail
| Column | Type | Keys |
|---|---|---|
name | String | PK |
campaign_id | String | PKFK |
help_url | String | |
message | String |
profile
| Column | Type | Keys |
|---|---|---|
id | Long | PK |
country_code | String | |
currency_code | String | |
daily_budget | Long | |
timezone | String | |
account_** |
sb_keyword_recommendation_url
| Column | Type | Keys |
|---|---|---|
id | String | PK |
url | String | PK |
match_type | String | |
search_term_impression_rank | Double | |
search_term_impression_share | Double | |
translation | String | |
type | String | |
url_type | String | |
value | String |
sb_campaign_bid_adjustment
| Column | Type | Keys |
|---|---|---|
bid_adjustment_predicate | String | PK |
campaign_draft_id | String | PKFK |
bid_adjustment_percent | Double |
sd_product_ad_history
| Column | Type | Keys |
|---|---|---|
id | String | PK |
last_updated_date | Instant | PK |
ad_group_id | String | FK |
campaign_id | String | FK |
ad_name | String | |
asin | String | |
creation_date | Instant | |
landing_page_type | String | |
landing_page_url | String | |
serving_status | String | |
sku | String | |
state | String |
sd_creative_moderation
| Column | Type | Keys |
|---|---|---|
moderation_status | String | PK |
creative_id | String | PKFK |
eta_for_moderation | String |
campaign_placement_report
| Column | Type | Keys |
|---|---|---|
date | LocalDate | PK |
placement | String | PK |
campaign_id | Long | PKFK |
add_to_list | Int | |
attributed_sales_same_sku_14_d | Double | |
attributed_sales_same_sku_1_d | Double | |
attributed_sales_same_sku_30_d | Double | |
attributed_sales_same_sku_7_d | Double | |
campaign_bidding_strategy | String | |
click_through_rate | Double | |
clicks | Int | |
cost | Double | |
cost_per_click | Double | |
impressions | Long | |
kindle_edition_normalized_pages_read_14_d | Int | |
kindle_edition_normalized_pages_royalties_14_d | Double | |
purchases_14_d | Int | |
purchases_1_d | Int | |
purchases_30_d | Int | |
purchases_7_d | Int | |
purchases_same_sku_14_d | Int | |
purchases_same_sku_1_d | Int | |
purchases_same_sku_30_d | Int | |
purchases_same_sku_7_d | Int | |
qualified_borrows | Int | |
royalty_qualified_borrows | Int | |
sales_14_d | Double | |
sales_1_d | Double | |
sales_30_d | Double | |
sales_7_d | Double | |
spend | Double | |
units_sold_clicks_14_d | Int | |
units_sold_clicks_1_d | Int | |
units_sold_clicks_30_d | Int | |
units_sold_clicks_7_d | Int | |
units_sold_same_sku_14_d | Int | |
units_sold_same_sku_1_d | Int | |
units_sold_same_sku_30_d | Int | |
units_sold_same_sku_7_d | Int |
sb_targeting_recommendation_category
| Column | Type | Keys |
|---|---|---|
id | String | PKFK |
asin | String | |
estimated_reach | String | |
is_targetable | String | |
name | String | |
path | String | |
supply_source | String | |
translated_name | String | |
translated_path | String |
sb_keyword
| Column | Type | Keys |
|---|---|---|
id | String | PK |
ad_group_id | String | FK |
campaign_id | String | FK |
bid | Double | |
keyword_text | String | |
match_type | String | |
native_language_keyword | String | |
state | String |
sd_target_report
| Column | Type | Keys |
|---|---|---|
date | LocalDate | PK |
ad_group_id | String | PKFK |
campaign_id | String | PKFK |
targeting_id | String | PKFK |
ad_keyword_status | String | |
add_to_cart | Int | |
add_to_cart_clicks | Int | |
add_to_cart_rate | Double | |
add_to_cart_views | Int | |
add_to_list | Int | |
add_to_list_from_clicks | Int | |
add_to_list_from_views | Int | |
branded_search_rate | Double | |
branded_searches | Int | |
branded_searches_clicks | Int | |
branded_searches_views | Int | |
campaign_budget_currency_code | String | |
clicks | Int | |
cost | Double | |
detail_page_views | Int | |
detail_page_views_clicks | Int | |
e_cpadd_to_cart | Double | |
e_cpbrand_search | Double | |
impressions | Int | |
impressions_views | Int | |
lead_form_opens | Int | |
leads | Int | |
link_outs | Int | |
new_to_brand_detail_page_view_clicks | Int | |
new_to_brand_detail_page_view_rate | Double | |
new_to_brand_detail_page_view_views | Int | |
new_to_brand_detail_page_views | Int | |
new_to_brand_ecpdetail_page_view | Double | |
new_to_brand_purchases | Int | |
new_to_brand_purchases_clicks | Int | |
new_to_brand_sales | Double | |
new_to_brand_sales_clicks | Double | |
new_to_brand_units_sold | Int | |
new_to_brand_units_sold_clicks | Int | |
purchases | Int | |
purchases_clicks | Int | |
purchases_promoted_clicks | Int | |
qualified_borrows | Int | |
qualified_borrows_from_clicks | Int | |
qualified_borrows_from_views | Int | |
royalty_qualified_borrows | Int | |
royalty_qualified_borrows_from_clicks | Int | |
royalty_qualified_borrows_from_views | Int | |
sales | Double | |
sales_clicks | Double | |
sales_promoted_clicks | Double | |
targeting_expression | String | |
targeting_text | String | |
units_sold | Int | |
units_sold_clicks | Int | |
video_complete_views | Int | |
video_first_quartile_views | Int | |
video_midpoint_views | Int | |
video_third_quartile_views | Int | |
video_unmutes | Int | |
view_click_through_rate | Double | |
viewability_rate | Double |
keyword_serving_status_detail
| Column | Type | Keys |
|---|---|---|
name | String | PK |
keyword_id | String | PKFK |
help_url | String | |
message | String |
search_term_targeting_report
| Column | Type | Keys |
|---|---|---|
date | LocalDate | PK |
search_term | String | PK |
ad_group_id | Long | PKFK |
campaign_id | Long | PKFK |
keyword_id | Long | PKFK |
acos_clicks_14_d | Double | |
acos_clicks_7_d | Double | |
ad_keyword_status | String | |
add_to_list | Int | |
attributed_sales_same_sku_14_d | Double | |
attributed_sales_same_sku_1_d | Double | |
attributed_sales_same_sku_30_d | Double | |
attributed_sales_same_sku_7_d | Double | |
campaign_budget_amount | Double | |
campaign_budget_currency_code | String | |
campaign_budget_type | String | |
click_through_rate | Double | |
clicks | Int | |
cost | Double | |
cost_per_click | Double | |
impressions | Int | |
keyword_bid | Double | |
kindle_edition_normalized_pages_read_14_d | Int | |
kindle_edition_normalized_pages_royalties_14_d | Double | |
purchases_14_d | Int | |
purchases_1_d | Int | |
purchases_30_d | Int | |
purchases_7_d | Int | |
purchases_same_sku_14_d | Int | |
purchases_same_sku_1_d | Int | |
purchases_same_sku_30_d | Int | |
purchases_same_sku_7_d | Int | |
qualified_borrows | Int | |
roas_clicks_14_d | Double | |
roas_clicks_7_d | Double | |
royalty_qualified_borrows | Int | |
sales_14_d | Double | |
sales_1_d | Double | |
sales_30_d | Double | |
sales_7_d | Double | |
sales_other_sku_7_d | Long | |
targeting | String | |
units_sold_clicks_14_d | Int | |
units_sold_clicks_1_d | Int | |
units_sold_clicks_30_d | Int | |
units_sold_clicks_7_d | Int | |
units_sold_other_sku_7_d | Int | |
units_sold_same_sku_14_d | Int | |
units_sold_same_sku_1_d | Int | |
units_sold_same_sku_30_d | Int | |
units_sold_same_sku_7_d | Int |
sb_keyword_report
| Column | Type | Keys |
|---|---|---|
report_date | LocalDate | PK |
keyword_id | String | PKFK |
ad_group_id | String | FK |
applicable_budget_rule_id | String | FK |
campaign_id | String | FK |
attributed_branded_searches_14_d | Int | |
attributed_conversions_14_d | Int | |
attributed_conversions_14_d_same_sku | Int | |
attributed_detail_page_views_clicks_14_d | Int | |
attributed_order_rate_new_to_brand_14_d | Double | |
attributed_orders_new_to_brand_14_d | Int | |
attributed_orders_new_to_brand_percentage_14_d | Double | |
attributed_sales_14_d | Double | |
attributed_sales_14_d_same_sku | Double | |
attributed_sales_new_to_brand_14_d | Double | |
attributed_sales_new_to_brand_percentage_14_d | Double | |
attributed_units_ordered_new_to_brand_14_d | Int | |
attributed_units_ordered_new_to_brand_percentage_14_d | Double | |
clicks | Int | |
cost | Double | |
currency | String | |
dpv_14_d | Int | |
impressions | Int | |
search_term_impression_rank | Int | |
search_term_impression_share | Double | |
top_of_search_impression_share | Double | |
units_sold_14_d | Int | |
vctr | Double | |
video_5_second_view_rate | Double | |
video_5_second_views | Int | |
video_complete_views | Int | |
video_first_quartile_views | Int | |
video_midpoint_views | Int | |
video_third_quartile_views | Int | |
video_unmutes | Int | |
viewable_impressions | Int | |
vtr | Double |
sd_purchased_products_reports
| Column | Type | Keys |
|---|---|---|
asin_brand_halo | String | PK |
date | LocalDate | PK |
promoted_asin | String | PK |
promoted_sku | String | PK |
ad_group_id | String | PKFK |
campaign_id | String | PKFK |
add_to_list | Int | |
add_to_list_from_clicks | Int | |
add_to_list_from_views | Int | |
campaign_budget_currency_code | String | |
conversions_brand_halo | Int | |
conversions_brand_halo_clicks | Int | |
qualified_borrows | Int | |
qualified_borrows_from_clicks | Int | |
qualified_borrows_from_views | Int | |
royalty_qualified_borrows | Int | |
royalty_qualified_borrows_from_clicks | Int | |
royalty_qualified_borrows_from_views | Int | |
sales_brand_halo | Double | |
sales_brand_halo_clicks | Double | |
units_sold_brand_halo | Int | |
units_sold_brand_halo_clicks | Int |
sd_targeting_expression
| Column | Type | Keys |
|---|---|---|
_fivetran_id | String | PK |
target_id | String | FK |
type | String | |
value | Json |
sd_campaign_report
| Column | Type | Keys |
|---|---|---|
date | LocalDate | PK |
campaign_id | String | PKFK |
add_to_cart | Int | |
add_to_cart_clicks | Int | |
add_to_cart_rate | Double | |
add_to_cart_views | Int | |
add_to_list | Int | |
add_to_list_from_clicks | Int | |
add_to_list_from_views | Int | |
branded_search_rate | Double | |
branded_searches | Int | |
branded_searches_clicks | Int | |
branded_searches_views | Int | |
campaign_budget_amount | Double | |
campaign_budget_currency_code | String | |
clicks | Int | |
cost | Double | |
cost_type | String | |
cumulative_reach | Int | |
detail_page_views | Int | |
detail_page_views_clicks | Int | |
e_cpadd_to_cart | Double | |
e_cpbrand_search | Double | |
impressions | Int | |
impressions_frequency_average | Double | |
impressions_views | Int | |
lead_form_opens | Int | |
leads | Int | |
link_outs | Int | |
new_to_brand_detail_page_view_clicks | Int | |
new_to_brand_detail_page_view_rate | Double | |
new_to_brand_detail_page_view_views | Int | |
new_to_brand_detail_page_views | Int | |
new_to_brand_ecpdetail_page_view | Double | |
new_to_brand_purchases | Int | |
new_to_brand_purchases_clicks | Int | |
new_to_brand_sales | Double | |
new_to_brand_sales_clicks | Double | |
new_to_brand_units_sold | Int | |
new_to_brand_units_sold_clicks | Int | |
purchases | Int | |
purchases_clicks | Int | |
purchases_promoted_clicks | Int | |
qualified_borrows | Int | |
qualified_borrows_from_clicks | Int | |
qualified_borrows_from_views | Int | |
royalty_qualified_borrows | Int | |
royalty_qualified_borrows_from_clicks | Int | |
royalty_qualified_borrows_from_views | Int | |
sales | Double | |
sales_clicks | Double | |
sales_promoted_clicks | Double | |
units_sold | Int | |
units_sold_clicks | Int | |
video_complete_views | Int | |
video_first_quartile_views | Int | |
video_midpoint_views | Int | |
video_third_quartile_views | Int | |
video_unmutes | Int | |
view_click_through_rate | Double | |
viewability_rate | Double |
product_ad_history
| Column | Type | Keys |
|---|---|---|
id | String | PK |
last_updated_date | Instant | PK |
ad_group_id | String | FK |
campaign_id | String | FK |
asin | String | |
creation_date | Instant | |
custom_text | String | |
serving_status | String | |
sku | String | |
state | String |
sb_keyword_recommendation_asin
| Column | Type | Keys |
|---|---|---|
asin | String | PK |
id | String | PK |
match_type | String | |
search_term_impression_rank | Double | |
search_term_impression_share | Double | |
translation | String | |
type | String | |
value | String |
sb_creative_video_asset
| Column | Type | Keys |
|---|---|---|
id | String | PK |
_fivetran_id | String | PKFK |
sd_budget_usage_history
| Column | Type | Keys |
|---|---|---|
usage_updated_timestamp | Instant | PK |
campaign_id | String | PKFK |
budget | Double | |
budget_usage_percent | Double |
budget_rule_campaign
| Column | Type | Keys |
|---|---|---|
campaign_id | Long | PKFK |
rule_id | String | PKFK |
sb_campaign_bid_adjustments_by_shopper_segment
| Column | Type | Keys |
|---|---|---|
shopper_segment | String | PK |
campaign_id | String | PKFK |
percentage | Int |
targeting_clause_history
| Column | Type | Keys |
|---|---|---|
last_updated_date | Instant | PK |
target_id | String | PK |
ad_group_id | String | FK |
campaign_id | String | FK |
bid | Double | |
creation_date | Instant | |
expression_type | String | |
serving_status | String | |
state | String |
sb_product_target_expression
| Column | Type | Keys |
|---|---|---|
type | String | PK |
target_id | String | PKFK |
value | String |
sb_campaign_draft
| Column | Type | Keys |
|---|---|---|
id | String | PK |
ad_format | String | |
bid_multiplier | Int | |
bid_optimization | Boolean | |
bid_optimization_strategy | String | |
budget | Double | |
budget_type | String | |
end_date | LocalDate | |
landing_page_page_type | String | |
landing_page_url | String | |
name | String | |
portfolio_id | String | |
start_date | LocalDate | |
tags | Json |
sb_campaign_history
| Column | Type | Keys |
|---|---|---|
id | String | PK |
last_update_date | Instant | PK |
brand_entity_id | String | FK |
portfolio_id | String | FK |
profile_id | Long | FK |
bid_optimization | Boolean | |
bid_optimization_strategy | String | |
budget | Double | |
budget_type | String | |
cost_type | String | |
creation_date | Instant | |
end_date | LocalDate | |
goal | String | |
is_multi_ad_groups_enabled | Boolean | |
name | String | |
outcome | String | |
product_location | String | |
serving_status | String | |
start_date | LocalDate | |
state | String | |
rule_based_budget_** |
sb_targeting_recommendation_product
| Column | Type | Keys |
|---|---|---|
asin | String | PK |
recommended_target_asin | String |
ad_group_bid_recommendation_value
| Column | Type | Keys |
|---|---|---|
index | Int | PK |
parent_id | String | PKFK |
suggested_bid | Double |
sb_creative_custom_image
| Column | Type | Keys |
|---|---|---|
asset_id | String | PK |
_fivetran_id | String | PKFK |
url | String | |
crop_** |
campaign_level_report
| Column | Type | Keys |
|---|---|---|
date | LocalDate | PK |
campaign_id | Long | PKFK |
add_to_list | Int | |
attributed_sales_same_sku_14_d | Double | |
attributed_sales_same_sku_1_d | Double | |
attributed_sales_same_sku_30_d | Double | |
attributed_sales_same_sku_7_d | Double | |
campaign_applicable_budget_rule_id | String | |
campaign_applicable_budget_rule_name | String | |
campaign_bidding_strategy | String | |
campaign_budget_amount | Double | |
campaign_budget_currency_code | String | |
campaign_budget_type | String | |
campaign_rule_based_budget_amount | Double | |
click_through_rate | Double | |
clicks | Int | |
cost | Double | |
cost_per_click | Double | |
impressions | Long | |
kindle_edition_normalized_pages_read_14_d | Int | |
kindle_edition_normalized_pages_royalties_14_d | Double | |
purchases_14_d | Int | |
purchases_1_d | Int | |
purchases_30_d | Int | |
purchases_7_d | Int | |
purchases_same_sku_14_d | Int | |
purchases_same_sku_1_d | Int | |
purchases_same_sku_30_d | Int | |
purchases_same_sku_7_d | Int | |
qualified_borrows | Int | |
royalty_qualified_borrows | Int | |
sales_14_d | Double | |
sales_1_d | Double | |
sales_30_d | Double | |
sales_7_d | Double | |
spend | Double | |
top_of_search_impression_share | Double | |
units_sold_clicks_14_d | Int | |
units_sold_clicks_1_d | Int | |
units_sold_clicks_30_d | Int | |
units_sold_clicks_7_d | Int | |
units_sold_same_sku_14_d | Int | |
units_sold_same_sku_1_d | Int | |
units_sold_same_sku_30_d | Int | |
units_sold_same_sku_7_d | Int |
sb_product_targeting_category
| Column | Type | Keys |
|---|---|---|
id | String | PK |
asin_count_range_max | Int | |
asin_count_range_min | Int | |
estimated_reach_max | Int | |
estimated_reach_min | Int | |
is_targetable | Boolean | |
name | String | |
parent_category_refinement_id | String | |
supply_source | String | |
translated_name | String |
portfolio_history
| Column | Type | Keys |
|---|---|---|
id | Long | PK |
last_updated_date | Instant | PK |
profile_id | Long | FK |
creation_date | Instant | |
in_budget | Boolean | |
name | String | |
serving_status | String | |
state | String | |
budget_** |
budget_rule
| Column | Type | Keys |
|---|---|---|
id | String | PK |
budget_increase_by_type | String | |
budget_increase_by_value | Double | |
created_date | Instant | |
date_range_type_duration_end_date | LocalDate | |
date_range_type_duration_start_date | LocalDate | |
event_type_duration_end_date | LocalDate | |
event_type_duration_event_id | String | |
event_type_duration_event_name | String | |
event_type_duration_start_date | LocalDate | |
last_updated_date | Instant | |
name | String | |
performance_measure_comparison_operator | String | |
performance_measure_metric_name | String | |
performance_measure_threshold | Double | |
recurrence_type | String | |
state | String | |
status | String | |
type | String |
sd_ad_group_report
| Column | Type | Keys |
|---|---|---|
date | LocalDate | PK |
ad_group_id | String | PKFK |
campaign_id | String | FK |
add_to_cart | Int | |
add_to_cart_clicks | Int | |
add_to_cart_rate | Double | |
add_to_cart_views | Int | |
add_to_list | Int | |
add_to_list_from_clicks | Int | |
add_to_list_from_views | Int | |
bid_optimization | String | |
branded_search_rate | Double | |
branded_searches | Int | |
branded_searches_clicks | Int | |
branded_searches_views | Int | |
campaign_budget_currency_code | String | |
clicks | Int | |
cost | Double | |
cumulative_reach | Int | |
detail_page_views | Int | |
detail_page_views_clicks | Int | |
e_cpadd_to_cart | Double | |
e_cpbrand_search | Double | |
impressions | Int | |
impressions_frequency_average | Double | |
impressions_views | Int | |
lead_form_opens | Int | |
leads | Int | |
link_outs | Int | |
new_to_brand_detail_page_view_clicks | Int | |
new_to_brand_detail_page_view_rate | Double | |
new_to_brand_detail_page_view_views | Int | |
new_to_brand_detail_page_views | Int | |
new_to_brand_ecpdetail_page_view | Double | |
new_to_brand_purchases | Int | |
new_to_brand_purchases_clicks | Int | |
new_to_brand_sales | Double | |
new_to_brand_sales_clicks | Double | |
new_to_brand_units_sold | Int | |
new_to_brand_units_sold_clicks | Int | |
purchases | Int | |
purchases_clicks | Int | |
purchases_promoted_clicks | Int | |
qualified_borrows | Int | |
qualified_borrows_from_clicks | Int | |
qualified_borrows_from_views | Int | |
royalty_qualified_borrows | Int | |
royalty_qualified_borrows_from_clicks | Int | |
royalty_qualified_borrows_from_views | Int | |
sales | Double | |
sales_clicks | Double | |
sales_promoted_clicks | Double | |
units_sold | Int | |
units_sold_clicks | Int | |
video_complete_views | Int | |
video_first_quartile_views | Int | |
video_midpoint_views | Int | |
video_third_quartile_views | Int | |
video_unmutes | Int | |
view_click_through_rate | Double | |
viewability_rate | Double |
ad_group_level_report
| Column | Type | Keys |
|---|---|---|
date | LocalDate | PK |
ad_group_id | Long | PKFK |
add_to_list | Int | |
attributed_sales_same_sku_14_d | Double | |
attributed_sales_same_sku_1_d | Double | |
attributed_sales_same_sku_30_d | Double | |
attributed_sales_same_sku_7_d | Double | |
campaign_bidding_strategy | String | |
click_through_rate | Double | |
clicks | Int | |
cost | Double | |
cost_per_click | Double | |
impressions | Long | |
kindle_edition_normalized_pages_read_14_d | Int | |
kindle_edition_normalized_pages_royalties_14_d | Double | |
purchases_14_d | Int | |
purchases_1_d | Int | |
purchases_30_d | Int | |
purchases_7_d | Int | |
purchases_same_sku_14_d | Int | |
purchases_same_sku_1_d | Int | |
purchases_same_sku_30_d | Int | |
purchases_same_sku_7_d | Int | |
qualified_borrows | Int | |
royalty_qualified_borrows | Int | |
sales_14_d | Double | |
sales_1_d | Double | |
sales_30_d | Double | |
sales_7_d | Double | |
spend | Double | |
units_sold_clicks_14_d | Int | |
units_sold_clicks_1_d | Int | |
units_sold_clicks_30_d | Int | |
units_sold_clicks_7_d | Int | |
units_sold_same_sku_14_d | Int | |
units_sold_same_sku_1_d | Int | |
units_sold_same_sku_30_d | Int | |
units_sold_same_sku_7_d | Int |
advertised_product_report
| Column | Type | Keys |
|---|---|---|
date | LocalDate | PK |
ad_group_id | Long | PKFK |
ad_id | Long | PKFK |
campaign_id | Long | PKFK |
acos_clicks_14_d | Double | |
acos_clicks_7_d | Double | |
add_to_list | Int | |
advertised_asin | String | |
advertised_sku | String | |
attributed_sales_same_sku_14_d | Double | |
attributed_sales_same_sku_1_d | Double | |
attributed_sales_same_sku_30_d | Double | |
attributed_sales_same_sku_7_d | Double | |
campaign_budget_amount | Double | |
campaign_budget_currency_code | String | |
campaign_budget_type | String | |
click_through_rate | Double | |
clicks | Int | |
cost | Double | |
cost_per_click | Double | |
impressions | Int | |
kindle_edition_normalized_pages_read_14_d | Int | |
kindle_edition_normalized_pages_royalties_14_d | Double | |
purchases_14_d | Int | |
purchases_1_d | Int | |
purchases_30_d | Int | |
purchases_7_d | Int | |
purchases_same_sku_14_d | Int | |
purchases_same_sku_1_d | Int | |
purchases_same_sku_30_d | Int | |
purchases_same_sku_7_d | Int | |
qualified_borrows | Int | |
roas_clicks_14_d | Double | |
roas_clicks_7_d | Double | |
royalty_qualified_borrows | Int | |
sales_14_d | Double | |
sales_1_d | Double | |
sales_30_d | Double | |
sales_7_d | Double | |
sales_other_sku_7_d | Long | |
spend | Double | |
units_sold_clicks_14_d | Int | |
units_sold_clicks_1_d | Int | |
units_sold_clicks_30_d | Int | |
units_sold_clicks_7_d | Int | |
units_sold_other_sku_7_d | Int | |
units_sold_same_sku_14_d | Int | |
units_sold_same_sku_1_d | Int | |
units_sold_same_sku_30_d | Int | |
units_sold_same_sku_7_d | Int |
asin_bid_recommendation_value
| Column | Type | Keys |
|---|---|---|
index | Int | PK |
parent_id | String | PKFK |
suggested_bid | Double |
sd_budget_rule_history
| Column | Type | Keys |
|---|---|---|
id | String | PK |
last_updated_date | Instant | PK |
campaign_id | String | PKFK |
created_date | Instant | |
rule_state | String | |
rule_status | String | |
rule_detail_** |
sd_matched_target_report
| Column | Type | Keys |
|---|---|---|
date | LocalDate | PK |
matched_target_asin | String | PK |
ad_group_id | String | PKFK |
campaign_id | String | PKFK |
targeting_id | String | PKFK |
add_to_cart | Int | |
add_to_cart_clicks | Int | |
add_to_cart_rate | Double | |
add_to_cart_views | Int | |
add_to_list | Int | |
add_to_list_from_clicks | Int | |
add_to_list_from_views | Int | |
branded_search_rate | Double | |
branded_searches | Int | |
branded_searches_clicks | Int | |
branded_searches_views | Int | |
campaign_budget_currency_code | String | |
clicks | Int | |
cost | Double | |
detail_page_views | Int | |
detail_page_views_clicks | Int | |
e_cpadd_to_cart | Double | |
e_cpbrand_search | Double | |
impressions | Int | |
impressions_views | Int | |
lead_form_opens | Int | |
leads | Int | |
link_outs | Int | |
new_to_brand_purchases | Int | |
new_to_brand_purchases_clicks | Int | |
new_to_brand_sales | Double | |
new_to_brand_sales_clicks | Double | |
new_to_brand_units_sold | Int | |
new_to_brand_units_sold_clicks | Int | |
purchases | Int | |
purchases_clicks | Int | |
purchases_promoted_clicks | Int | |
qualified_borrows | Int | |
qualified_borrows_from_clicks | Int | |
qualified_borrows_from_views | Int | |
royalty_qualified_borrows | Int | |
royalty_qualified_borrows_from_clicks | Int | |
royalty_qualified_borrows_from_views | Int | |
sales | Double | |
sales_clicks | Double | |
sales_promoted_clicks | Double | |
targeting_expression | String | |
targeting_text | String | |
units_sold | Int | |
units_sold_clicks | Int | |
video_complete_views | Int | |
video_first_quartile_views | Int | |
video_midpoint_views | Int | |
video_third_quartile_views | Int | |
video_unmutes | Int | |
view_click_through_rate | Double | |
viewability_rate | Double |
campaign_placement_bidding
| Column | Type | Keys |
|---|---|---|
placement | String | PK |
campaign_id | String | PKFK |
percentage | Int |
sb_negative_keyword
| Column | Type | Keys |
|---|---|---|
id | String | PK |
ad_group_id | String | FK |
campaign_id | String | FK |
keyword_text | String | |
match_type | String | |
state | String |
sd_negative_targeting_history
| Column | Type | Keys |
|---|---|---|
id | String | PK |
last_updated_date | Instant | PK |
ad_group_id | String | FK |
creation_date | Instant | |
expression_type | String | |
serving_status | String | |
state | String |
sb_ad_group_history
| Column | Type | Keys |
|---|---|---|
id | String | PK |
last_update_date | Instant | PK |
campaign_id | String | FK |
creation_date | Instant | |
name | String | |
serving_status | String | |
state | String |
sb_brand
| Column | Type | Keys |
|---|---|---|
_fivetran_id | String | PK |
brand_entity_id | String | |
brand_id | String | |
brand_registry_name | String |
sd_campaign_history
| Column | Type | Keys |
|---|---|---|
id | String | PK |
last_updated_date | Instant | PK |
portfolio_id | String | FK |
profile_id | Long | FK |
budget | Double | |
budget_type | String | |
cost_type | String | |
creation_date | Instant | |
end_date | LocalDate | |
name | String | |
serving_status | String | |
start_date | LocalDate | |
state | String | |
tactic | String |
sd_targeting_resolved_expression
| Column | Type | Keys |
|---|---|---|
_fivetran_id | String | PK |
target_id | String | FK |
type | String | |
value | Json |
sd_targeting_recommendation_product
| Column | Type | Keys |
|---|---|---|
asin | String | PK |
target_asin | String | PK |
rank | Long |
sb_campaign_draft_subpage
| Column | Type | Keys |
|---|---|---|
asin | String | PK |
campaign_draft_id | String | PKFK |
page_title | String | |
url | String |
sd_targeting_recommendation_audience
| Column | Type | Keys |
|---|---|---|
audience | String | PK |
target_asin | String | PK |
category | String | |
name | String | |
rank | Long |
search_term_ad_keyword_report
| Column | Type | Keys |
|---|---|---|
date | LocalDate | PK |
search_term | String | PK |
ad_group_id | Long | PKFK |
campaign_id | Long | PKFK |
keyword_id | Long | PKFK |
acos_clicks_14_d | Double | |
acos_clicks_7_d | Double | |
ad_keyword_status | String | |
add_to_list | Int | |
attributed_sales_same_sku_14_d | Double | |
attributed_sales_same_sku_1_d | Double | |
attributed_sales_same_sku_30_d | Double | |
attributed_sales_same_sku_7_d | Double | |
campaign_budget_amount | Double | |
campaign_budget_currency_code | String | |
campaign_budget_type | String | |
click_through_rate | Double | |
clicks | Int | |
cost | Double | |
cost_per_click | Double | |
impressions | Int | |
keyword_bid | Double | |
kindle_edition_normalized_pages_read_14_d | Int | |
kindle_edition_normalized_pages_royalties_14_d | Double | |
purchases_14_d | Int | |
purchases_1_d | Int | |
purchases_30_d | Int | |
purchases_7_d | Int | |
purchases_same_sku_14_d | Int | |
purchases_same_sku_1_d | Int | |
purchases_same_sku_30_d | Int | |
purchases_same_sku_7_d | Int | |
qualified_borrows | Int | |
roas_clicks_14_d | Double | |
roas_clicks_7_d | Double | |
royalty_qualified_borrows | Int | |
sales_14_d | Double | |
sales_1_d | Double | |
sales_30_d | Double | |
sales_7_d | Double | |
sales_other_sku_7_d | Long | |
targeting | String | |
units_sold_clicks_14_d | Int | |
units_sold_clicks_1_d | Int | |
units_sold_clicks_30_d | Int | |
units_sold_clicks_7_d | Int | |
units_sold_other_sku_7_d | Int | |
units_sold_same_sku_14_d | Int | |
units_sold_same_sku_1_d | Int | |
units_sold_same_sku_30_d | Int | |
units_sold_same_sku_7_d | Int |
sb_negative_product_target
| Column | Type | Keys |
|---|---|---|
id | String | PK |
ad_group_id | String | FK |
campaign_id | String | FK |
bid | Double | |
state | String |
ad_group_history
| Column | Type | Keys |
|---|---|---|
id | String | PK |
last_updated_date | Instant | PK |
campaign_id | String | FK |
creation_date | Instant | |
default_bid | Double | |
name | String | |
serving_status | String | |
state | String |
campaign_history
| Column | Type | Keys |
|---|---|---|
id | String | PK |
last_updated_date | Instant | PK |
portfolio_id | String | FK |
profile_id | Long | FK |
bidding_strategy | String | |
budget | Double | |
budget_type | String | |
creation_date | Instant | |
effective_budget | Double | |
end_date | LocalDate | |
name | String | |
serving_status | String | |
start_date | LocalDate | |
state | String | |
targeting_type | String |
sb_budget_rule_recommendation
| Column | Type | Keys |
|---|---|---|
event_id | String | PK |
campaign_id | String | PKFK |
end_date | LocalDate | |
event_name | String | |
start_date | LocalDate | |
suggested_budget_increase_percent | Int |
asin_theme_based_bid_recommendation
| Column | Type | Keys |
|---|---|---|
_fivetran_id | String | PK |
profile_id | Long | FK |
asin | String | |
estimated_impression_lower | Int | |
estimated_impression_upper | Int | |
strategy | String | |
targeting_type | String | |
theme | String |
sb_campaign_draft_video_media
| Column | Type | Keys |
|---|---|---|
campaign_draft_id | String | PKFK |
id | String |
sb_ad_group_report
| Column | Type | Keys |
|---|---|---|
report_date | LocalDate | PK |
ad_group_id | Long | PKFK |
campaign_id | String | FK |
attributed_branded_searches_14_d | Int | |
attributed_conversions_14_d | Int | |
attributed_conversions_14_d_same_sku | Int | |
attributed_detail_page_views_clicks_14_d | Int | |
attributed_order_rate_new_to_brand_14_d | Double | |
attributed_orders_new_to_brand_14_d | Int | |
attributed_orders_new_to_brand_percentage_14_d | Double | |
attributed_sales_14_d | Double | |
attributed_sales_14_d_same_sku | Double | |
attributed_sales_new_to_brand_14_d | Double | |
attributed_sales_new_to_brand_percentage_14_d | Double | |
attributed_units_ordered_new_to_brand_14_d | Int | |
attributed_units_ordered_new_to_brand_percentage_14_d | Double | |
clicks | Int | |
cost | Double | |
currency | String | |
dpv_14_d | Int | |
impressions | Int | |
units_sold_14_d | Int | |
vctr | Double | |
video_5_second_view_rate | Double | |
video_5_second_views | Int | |
video_complete_views | Int | |
video_first_quartile_views | Int | |
video_midpoint_views | Int | |
video_third_quartile_views | Int | |
video_unmutes | Int | |
viewable_impressions | Int | |
vtr | Double |
sb_store_page_info
| Column | Type | Keys |
|---|---|---|
store_page_id | String | PK |
store_id | String | PKFK |
store_page_name | String | |
store_page_status | String | |
store_page_url | String |
sb_creative_original_video_asset
| Column | Type | Keys |
|---|---|---|
id | String | PK |
_fivetran_id | String | PKFK |
sd_bid_recommendation
| Column | Type | Keys |
|---|---|---|
asin | String | PK |
target_id | String | PKFK |
bid_optimization | String | |
cost_type | String | |
range_lower | Double | |
range_upper | Double | |
recommended | Double |
sd_negative_targeting_resolved_expression
| Column | Type | Keys |
|---|---|---|
_fivetran_id | String | PK |
target_id | String | FK |
type | String | |
value | Json |
sb_purchased_product
| Column | Type | Keys |
|---|---|---|
_fivetran_id | String | PK |
date | LocalDate | PK |
ad_group_id | String | FK |
campaign_id | String | FK |
attribution_type | String | |
campaign_budget_currency_code | String | |
new_to_brand_purchases_14_d | Int | |
new_to_brand_purchases_percentage_14_d | Double | |
new_to_brand_sales_14_d | Double | |
new_to_brand_sales_percentage_14_d | Double | |
new_to_brand_units_sold_14_d | Int | |
new_to_brand_units_sold_percentage_14_d | Double | |
orders_14_d | Int | |
product_category | String | |
product_name | String | |
purchased_asin | String | |
sales_14_d | Double | |
units_sold_14_d | Int |
sd_targeting_recommendation_category
| Column | Type | Keys |
|---|---|---|
category | String | PK |
tactic | String | PK |
target_asin | String | PK |
name | String | |
rank | Long | |
targetable_asin_count_range_lower | Long | |
targetable_asin_count_range_upper | Long | |
translated_name | String |
budget_rule_recurrence_day
| Column | Type | Keys |
|---|---|---|
day_of_week | String | PK |
rule_id | String | PKFK |
ad_group_bid_analysis
| Column | Type | Keys |
|---|---|---|
_fivetran_id | String | PK |
ad_group_id | Long | FK |
campaign_id | Long | FK |
profile_id | Long | FK |
bid | Double | |
estimated_impression_avg | Int | |
estimated_impression_lower | Int | |
estimated_impression_upper | Int | |
placement | String | |
targeting_type | String | |
theme | String | |
type_of_bid | String |
sb_targeting_recommendation_brand_category
| Column | Type | Keys |
|---|---|---|
category_id | String | PKFK |
id | String | FK |
name | String |
sb_negative_product_target_resolved_expression
| Column | Type | Keys |
|---|---|---|
type | String | PK |
target_id | String | PKFK |
value | String |
sb_product_target
| Column | Type | Keys |
|---|---|---|
id | String | PK |
ad_group_id | String | FK |
campaign_id | String | FK |
bid | Double | |
state | String |
targeting_report
| Column | Type | Keys |
|---|---|---|
date | LocalDate | PK |
ad_group_id | Long | PKFK |
campaign_id | Long | PKFK |
keyword_id | Long | PKFK |
acos_clicks_14_d | Double | |
acos_clicks_7_d | Double | |
ad_keyword_status | String | |
add_to_list | Int | |
attributed_sales_same_sku_14_d | Double | |
attributed_sales_same_sku_1_d | Double | |
attributed_sales_same_sku_30_d | Double | |
attributed_sales_same_sku_7_d | Double | |
campaign_budget_amount | Double | |
campaign_budget_currency_code | String | |
campaign_budget_type | String | |
click_through_rate | Double | |
clicks | Int | |
cost | Double | |
cost_per_click | Double | |
impressions | Int | |
keyword_bid | Double | |
keyword_type | String | |
kindle_edition_normalized_pages_read_14_d | Int | |
kindle_edition_normalized_pages_royalties_14_d | Double | |
match_type | String | |
purchases_14_d | Int | |
purchases_1_d | Int | |
purchases_30_d | Int | |
purchases_7_d | Int | |
purchases_same_sku_14_d | Int | |
purchases_same_sku_1_d | Int | |
purchases_same_sku_30_d | Int | |
purchases_same_sku_7_d | Int | |
qualified_borrows | Int | |
roas_clicks_14_d | Double | |
roas_clicks_7_d | Double | |
royalty_qualified_borrows | Int | |
sales_14_d | Double | |
sales_1_d | Double | |
sales_30_d | Double | |
sales_7_d | Double | |
sales_other_sku_7_d | Long | |
targeting | String | |
top_of_search_impression_share | Double | |
units_sold_clicks_14_d | Int | |
units_sold_clicks_1_d | Int | |
units_sold_clicks_30_d | Int | |
units_sold_clicks_7_d | Int | |
units_sold_other_sku_7_d | Int | |
units_sold_same_sku_14_d | Int | |
units_sold_same_sku_1_d | Int | |
units_sold_same_sku_30_d | Int | |
units_sold_same_sku_7_d | Int |
sb_budget_rule_history
| Column | Type | Keys |
|---|---|---|
id | String | PK |
last_updated_date | Instant | PK |
budget_increase_by_type | String | |
budget_increase_by_value | Double | |
created_date | Instant | |
date_range_type_duration_end_date | LocalDate | |
date_range_type_duration_start_date | LocalDate | |
event_type_rule_duration_end_date | LocalDate | |
event_type_rule_duration_event_id | String | |
event_type_rule_duration_event_name | String | |
event_type_rule_duration_start_date | LocalDate | |
performance_measure_condition_comparison_operator | String | |
performance_measure_condition_metric_name | String | |
performance_measure_condition_threshold | Double | |
recurrence_type | String | |
rule_state | String | |
rule_status | String | |
rule_type | String |
sb_ad_history
| Column | Type | Keys |
|---|---|---|
_fivetran_id | String | PK |
last_update_date | Instant | PK |
ad_group_id | String | FK |
campaign_id | String | FK |
creation_date | Instant | |
id | String | |
landing_page_page_type | String | |
landing_page_url | String | |
name | String | |
serving_status | String | |
state | String |
sb_creative_history
| Column | Type | Keys |
|---|---|---|
_fivetran_id | String | PK |
ad_id | String | FK |
brand_logo_asset_id | String | |
brand_logo_crop_height | Int | |
brand_logo_crop_left | Int | |
brand_logo_crop_top | Int | |
brand_logo_crop_width | Int | |
brand_logo_url | String | |
brand_name | String | |
consent_to_translate | Boolean | |
creation_time | Instant | |
creative_status | String | |
creative_type | String | |
creative_version | String | |
custom_image_asset_id | String | |
custom_image_crop_height | Int | |
custom_image_crop_left | Int | |
custom_image_crop_top | Int | |
custom_image_crop_width | Int | |
custom_image_url | String | |
headline | String | |
landing_page_type | String | |
landing_page_value | String | |
last_update_time | Instant | |
type | String |
sb_creative_asin
| Column | Type | Keys |
|---|---|---|
id | String | PK |
_fivetran_id | String | PKFK |
purchased_product_keyword_report
| Column | Type | Keys |
|---|---|---|
date | LocalDate | PK |
purchased_asin | String | PK |
ad_group_id | Long | PKFK |
campaign_id | Long | PKFK |
keyword_id | Long | PKFK |
add_to_list | Int | |
advertised_asin | String | |
advertised_sku | String | |
campaign_budget_currency_code | String | |
kindle_edition_normalized_pages_read_14_d | Int | |
kindle_edition_normalized_pages_royalties_14_d | Double | |
match_type | String | |
purchases_14_d | Int | |
purchases_1_d | Int | |
purchases_30_d | Int | |
purchases_7_d | Int | |
purchases_other_sku_14_d | Int | |
purchases_other_sku_1_d | Int | |
purchases_other_sku_30_d | Int | |
purchases_other_sku_7_d | Int | |
qualified_borrows | Int | |
royalty_qualified_borrows | Int | |
sales_14_d | Double | |
sales_1_d | Double | |
sales_30_d | Double | |
sales_7_d | Double | |
sales_other_sku_14_d | Double | |
sales_other_sku_1_d | Double | |
sales_other_sku_30_d | Double | |
sales_other_sku_7_d | Double | |
units_sold_clicks_14_d | Int | |
units_sold_clicks_1_d | Int | |
units_sold_clicks_30_d | Int | |
units_sold_clicks_7_d | Int | |
units_sold_other_sku_14_d | Int | |
units_sold_other_sku_1_d | Int | |
units_sold_other_sku_30_d | Int | |
units_sold_other_sku_7_d | Int |
sb_store_asset
| Column | Type | Keys |
|---|---|---|
id | String | PK |
brand_entity_id | String | FK |
height | Int | |
media_type | String | |
name | String | |
url | String | |
width | Int |
ad_group_serving_status_detail
| Column | Type | Keys |
|---|---|---|
name | String | PK |
ad_group_id | String | PKFK |
help_url | String | |
message | String |
keyword_history
| Column | Type | Keys |
|---|---|---|
id | String | PK |
last_updated_date | Instant | PK |
ad_group_id | String | FK |
campaign_id | String | FK |
bid | Double | |
creation_date | Instant | |
keyword_text | String | |
match_type | String | |
native_language_keyword | String | |
native_language_locale | String | |
serving_status | String | |
state | String |
ad_group_suggested_keyword
| Column | Type | Keys |
|---|---|---|
_fivetran_id | String | PK |
ad_group_id | Long | FK |
campaign_id | Long | FK |
keyword_text | String | |
rec_id | String | |
search_term_impression_rank | Double | |
search_term_impression_share | Double | |
translation | String | |
user_selected_keyword | Boolean |
sb_campaign_draft_creative_asin
| Column | Type | Keys |
|---|---|---|
campaign_draft_id | String | PKFK |
asin | String |
sd_ad_group_history
| Column | Type | Keys |
|---|---|---|
id | String | PK |
last_updated_date | Instant | PK |
campaign_id | String | FK |
bid_optimization | String | |
creation_date | Instant | |
creative_type | String | |
default_bid | Double | |
name | String | |
serving_status | String | |
state | String | |
tactic | String |
sb_ad_report
| Column | Type | Keys |
|---|---|---|
report_date | LocalDate | PK |
_fivetran_id | String | PKFK |
ad_group_id | String | FK |
ad_id | String | FK |
applicable_budget_rule_id | String | FK |
campaign_id | String | FK |
attributed_branded_searches_14_d | Int | |
attributed_conversions_14_d | Int | |
attributed_conversions_14_d_same_sku | Int | |
attributed_detail_page_views_clicks_14_d | Int | |
attributed_order_rate_new_to_brand_14_d | Double | |
attributed_orders_new_to_brand_14_d | Int | |
attributed_orders_new_to_brand_percentage_14_d | Double | |
attributed_sales_14_d | Double | |
attributed_sales_14_d_same_sku | Double | |
attributed_sales_new_to_brand_14_d | Double | |
attributed_sales_new_to_brand_percentage_14_d | Double | |
attributed_units_ordered_new_to_brand_14_d | Int | |
attributed_units_ordered_new_to_brand_percentage_14_d | Double | |
clicks | Int | |
cost | Double | |
currency | String | |
dpv_14_d | Int | |
impressions | Int | |
units_sold_14_d | Int | |
vctr | Double | |
video_5_second_view_rate | Double | |
video_5_second_views | Int | |
video_complete_views | Int | |
video_first_quartile_views | Int | |
video_midpoint_views | Int | |
video_third_quartile_views | Int | |
video_unmutes | Int | |
viewable_impressions | Int | |
vtr | Double |