Prebuilt Reportslink
This is a list of our prebuilt reports with their respective fields organized by field type. Each of our prebuilt reports requests a subset of fields from a specific Adwords API report.
ACCOUNT_STATSlink
Based on Google's Account Performance Report
Attribute | Segment (Dimension) | Metric |
---|---|---|
ExternalCustomerId | Date | ActiveViewImpressions |
AdNetworkType1 | ActiveViewMeasurability | |
AdNetworkType2 | ActiveViewMeasurableCost | |
Device | ActiveViewMeasurableImpressions | |
Slot | ActiveViewViewability | |
Clicks | ||
Conversions | ||
ConversionValue | ||
Cost | ||
Impressions | ||
Interactions | ||
InteractionTypes | ||
ViewThroughConversions |
ACCOUNT_HOURLY_STATSlink
Based on Google's Account Performance Report
Attribute | Segment (Dimension) | Metric |
---|---|---|
ExternalCustomerId | Date | ActiveViewCpm |
AdNetworkType1 | ActiveViewCtr | |
AdNetworkType2 | ActiveViewImpressions | |
ClickType | ActiveViewMeasurability | |
DayOfWeek | ActiveViewMeasurableCost | |
Device | ActiveViewMeasurableImpressions | |
HourOfDay | ActiveViewViewability | |
Month | AverageCost | |
MonthOfYear | AverageCpc | |
Quarter | AverageCpm | |
Week | Clicks | |
Year | ConversionRate | |
Conversions | ||
ConversionValue | ||
Cost | ||
CostPerConversion | ||
Ctr | ||
Impressions | ||
InteractionRate | ||
Interactions | ||
InteractionTypes | ||
ValuePerConversion |
AD_STATSlink
Based on Google's Ad Performance Report
Attribute | Segment (Dimension) | Metric |
---|---|---|
AdGroupId | Date | ActiveViewImpressions |
BaseAdGroupId | AdNetworkType1 | ActiveViewMeasurability |
BaseCampaignId | AdNetworkType2 | ActiveViewMeasurableCost |
CampaignId | CriterionId | ActiveViewMeasurableImpressions |
CriterionType | Device | ActiveViewViewability |
ExternalCustomerId | Slot | Clicks |
Id | Conversions | |
IsNegative | ConversionValue | |
Cost | ||
Impressions | ||
Interactions | ||
InteractionTypes | ||
ViewThroughConversions |
AD_GROUP_STATSlink
Based on Google's Ad Group Performance Report
Attribute | Segment (Dimension) | Metric |
---|---|---|
AdGroupId | Date | ActiveViewImpressions |
BaseAdGroupId | AdNetworkType1 | ActiveViewMeasurability |
BaseCampaignId | AdNetworkType2 | ActiveViewMeasurableCost |
CampaignId | Device | ActiveViewMeasurableImpressions |
ExternalCustomerId | ActiveViewViewability | |
Slot | Clicks | |
Conversions | ||
ConversionValue | ||
Cost | ||
Impressions | ||
Interactions | ||
InteractionTypes | ||
ViewThroughConversions |
AD_GROUP_HOURLY_STATSlink
Based on Google's Ad Group Performance Report
Attribute | Segment (Dimension) | Metric |
---|---|---|
AdGroupId | Date | ActiveViewCpm |
BaseAdGroupId | AdNetworkType1 | ActiveViewCtr |
BaseCampaignId | AdNetworkType2 | ActiveViewImpressions |
CampaignId | ClickType | ActiveViewMeasurability |
ExternalCustomerId | DayOfWeek | ActiveViewMeasurableCost |
Device | ActiveViewMeasurableImpressions | |
HourOfDay | ActiveViewViewability | |
Month | AverageCost | |
MonthOfYear | AverageCpc | |
Quarter | AverageCpm | |
Week | Clicks | |
Year | ConversionRate | |
Conversions | ||
ConversionValue | ||
Cost | ||
CostPerConversion | ||
Ctr | ||
CurrentModelAttributedConversionValue | ||
GmailForwards | ||
GmailSaves | ||
GmailSecondaryClicks | ||
Impressions | ||
InteractionRate | ||
Interactions | ||
InteractionTypes | ||
ValuePerConversion |
AUDIENCE_STATSlink
Based on Google's Audience Performance Report
Attribute | Segment (Dimension) | Metric |
---|---|---|
BaseAdGroupId | Date | ActiveViewImpressions |
BaseCampaignId | AdGroupId | ActiveViewMeasurability |
CampaignId | AdNetworkType1 | ActiveViewMeasurableCost |
ExternalCustomerId | AdNetworkType2 | ActiveViewMeasurableImpressions |
Id | Device | ActiveViewViewability |
Slot | Clicks | |
Conversions | ||
ConversionValue | ||
Cost | ||
Impressions | ||
Interactions | ||
InteractionTypes | ||
ViewThroughConversions |
CAMPAIGN_STATSlink
Based on Google's Campaign Performance Report
Attribute | Segment (Dimension) | Metric |
---|---|---|
BaseCampaignId | Date | ActiveViewImpressions |
CampaignGroupId | AdNetworkType1 | ActiveViewMeasurability |
CampaignId | AdNetworkType2 | ActiveViewMeasurableCost |
ExternalCustomerId | Device | ActiveViewMeasurableImpressions |
Slot | ActiveViewViewability | |
Clicks | ||
Conversions | ||
ConversionValue | ||
Cost | ||
Impressions | ||
Interactions | ||
InteractionTypes | ||
ViewThroughConversions |
CAMPAIGN_HOURLY_STATSlink
Based on Google's Campaign Performance Report
Attribute | Segment (Dimension) | Metric |
---|---|---|
BaseCampaignId | Date | ActiveViewCpm |
CampaignId | AdNetworkType1 | ActiveViewCtr |
ExternalCustomerId | AdNetworkType2 | ActiveViewImpressions |
ClickType | ActiveViewMeasurability | |
DayOfWeek | ActiveViewMeasurableCost | |
Device | ActiveViewMeasurableImpressions | |
HourOfDay | ActiveViewViewability | |
Month | AverageCost | |
MonthOfYear | AverageCpc | |
Quarter | AverageCpm | |
Week | Clicks | |
Year | ConversionRate | |
Conversions | ||
ConversionValue | ||
Cost | ||
CostPerConversion | ||
Ctr | ||
CurrentModelAttributedConversionValue | ||
GmailForwards | ||
GmailSaves | ||
GmailSecondaryClicks | ||
Impressions | ||
Interactions | ||
InteractionTypes | ||
ValuePerConversion |
KEYWORD_STATSlink
Based on Google's Keywords Performance Report
Attribute | Segment (Dimension) | Metric |
---|---|---|
AdGroupId | Date | ActiveViewImpressions |
BaseAdGroupId | AdNetworkType1 | ActiveViewMeasurability |
BaseCampaignId | AdNetworkType2 | ActiveViewMeasurableCost |
CampaignId | Device | ActiveViewMeasurableImpressions |
ExternalCustomerId | Slot | ActiveViewViewability |
Id | Clicks | |
Conversions | ||
ConversionValue | ||
Cost | ||
Impressions | ||
Interactions | ||
InteractionTypes | ||
ViewThroughConversions |