Prebuilt Reports
This is a list of our prebuilt reports with their respective fields organized by field type. Each of our prebuilt reports requests a subset of fields from a specific Adwords API report.
ACCOUNT_STATS
Based on Google's Account Performance Report
| Attribute | Segment (Dimension) | Metric |
|---|---|---|
| ExternalCustomerId | Date | ActiveViewImpressions |
| AdNetworkType1 | ActiveViewMeasurability | |
| AdNetworkType2 | ActiveViewMeasurableCost | |
| Device | ActiveViewMeasurableImpressions | |
| Slot | ActiveViewViewability | |
| Clicks | ||
| Conversions | ||
| ConversionValue | ||
| Cost | ||
| Impressions | ||
| Interactions | ||
| InteractionTypes | ||
| ViewThroughConversions |
ACCOUNT_HOURLY_STATS
Based on Google's Account Performance Report
| Attribute | Segment (Dimension) | Metric |
|---|---|---|
| ExternalCustomerId | Date | ActiveViewCpm |
| AdNetworkType1 | ActiveViewCtr | |
| AdNetworkType2 | ActiveViewImpressions | |
| ClickType | ActiveViewMeasurability | |
| DayOfWeek | ActiveViewMeasurableCost | |
| Device | ActiveViewMeasurableImpressions | |
| HourOfDay | ActiveViewViewability | |
| Month | AverageCost | |
| MonthOfYear | AverageCpc | |
| Quarter | AverageCpm | |
| Week | Clicks | |
| Year | ConversionRate | |
| Conversions | ||
| ConversionValue | ||
| Cost | ||
| CostPerConversion | ||
| Ctr | ||
| Impressions | ||
| InteractionRate | ||
| Interactions | ||
| InteractionTypes | ||
| ValuePerConversion |
AD_STATS
Based on Google's Ad Performance Report
| Attribute | Segment (Dimension) | Metric |
|---|---|---|
| AdGroupId | Date | ActiveViewImpressions |
| BaseAdGroupId | AdNetworkType1 | ActiveViewMeasurability |
| BaseCampaignId | AdNetworkType2 | ActiveViewMeasurableCost |
| CampaignId | CriterionId | ActiveViewMeasurableImpressions |
| CriterionType | Device | ActiveViewViewability |
| ExternalCustomerId | Slot | Clicks |
| Id | Conversions | |
| IsNegative | ConversionValue | |
| Cost | ||
| Impressions | ||
| Interactions | ||
| InteractionTypes | ||
| ViewThroughConversions |
AD_GROUP_STATS
Based on Google's Ad Group Performance Report
| Attribute | Segment (Dimension) | Metric |
|---|---|---|
| AdGroupId | Date | ActiveViewImpressions |
| BaseAdGroupId | AdNetworkType1 | ActiveViewMeasurability |
| BaseCampaignId | AdNetworkType2 | ActiveViewMeasurableCost |
| CampaignId | Device | ActiveViewMeasurableImpressions |
| ExternalCustomerId | ActiveViewViewability | |
| Slot | Clicks | |
| Conversions | ||
| ConversionValue | ||
| Cost | ||
| Impressions | ||
| Interactions | ||
| InteractionTypes | ||
| ViewThroughConversions |
AD_GROUP_HOURLY_STATS
Based on Google's Ad Group Performance Report
| Attribute | Segment (Dimension) | Metric |
|---|---|---|
| AdGroupId | Date | ActiveViewCpm |
| BaseAdGroupId | AdNetworkType1 | ActiveViewCtr |
| BaseCampaignId | AdNetworkType2 | ActiveViewImpressions |
| CampaignId | ClickType | ActiveViewMeasurability |
| ExternalCustomerId | DayOfWeek | ActiveViewMeasurableCost |
| Device | ActiveViewMeasurableImpressions | |
| HourOfDay | ActiveViewViewability | |
| Month | AverageCost | |
| MonthOfYear | AverageCpc | |
| Quarter | AverageCpm | |
| Week | Clicks | |
| Year | ConversionRate | |
| Conversions | ||
| ConversionValue | ||
| Cost | ||
| CostPerConversion | ||
| Ctr | ||
| CurrentModelAttributedConversionValue | ||
| GmailForwards | ||
| GmailSaves | ||
| GmailSecondaryClicks | ||
| Impressions | ||
| InteractionRate | ||
| Interactions | ||
| InteractionTypes | ||
| ValuePerConversion |
AUDIENCE_STATS
Based on Google's Audience Performance Report
| Attribute | Segment (Dimension) | Metric |
|---|---|---|
| BaseAdGroupId | Date | ActiveViewImpressions |
| BaseCampaignId | AdGroupId | ActiveViewMeasurability |
| CampaignId | AdNetworkType1 | ActiveViewMeasurableCost |
| ExternalCustomerId | AdNetworkType2 | ActiveViewMeasurableImpressions |
| Id | Device | ActiveViewViewability |
| Slot | Clicks | |
| Conversions | ||
| ConversionValue | ||
| Cost | ||
| Impressions | ||
| Interactions | ||
| InteractionTypes | ||
| ViewThroughConversions |
CAMPAIGN_STATS
Based on Google's Campaign Performance Report
| Attribute | Segment (Dimension) | Metric |
|---|---|---|
| BaseCampaignId | Date | ActiveViewImpressions |
| CampaignGroupId | AdNetworkType1 | ActiveViewMeasurability |
| CampaignId | AdNetworkType2 | ActiveViewMeasurableCost |
| ExternalCustomerId | Device | ActiveViewMeasurableImpressions |
| Slot | ActiveViewViewability | |
| Clicks | ||
| Conversions | ||
| ConversionValue | ||
| Cost | ||
| Impressions | ||
| Interactions | ||
| InteractionTypes | ||
| ViewThroughConversions |
CAMPAIGN_HOURLY_STATS
Based on Google's Campaign Performance Report
| Attribute | Segment (Dimension) | Metric |
|---|---|---|
| BaseCampaignId | Date | ActiveViewCpm |
| CampaignId | AdNetworkType1 | ActiveViewCtr |
| ExternalCustomerId | AdNetworkType2 | ActiveViewImpressions |
| ClickType | ActiveViewMeasurability | |
| DayOfWeek | ActiveViewMeasurableCost | |
| Device | ActiveViewMeasurableImpressions | |
| HourOfDay | ActiveViewViewability | |
| Month | AverageCost | |
| MonthOfYear | AverageCpc | |
| Quarter | AverageCpm | |
| Week | Clicks | |
| Year | ConversionRate | |
| Conversions | ||
| ConversionValue | ||
| Cost | ||
| CostPerConversion | ||
| Ctr | ||
| CurrentModelAttributedConversionValue | ||
| GmailForwards | ||
| GmailSaves | ||
| GmailSecondaryClicks | ||
| Impressions | ||
| Interactions | ||
| InteractionTypes | ||
| ValuePerConversion |
KEYWORD_STATS
Based on Google's Keywords Performance Report
| Attribute | Segment (Dimension) | Metric |
|---|---|---|
| AdGroupId | Date | ActiveViewImpressions |
| BaseAdGroupId | AdNetworkType1 | ActiveViewMeasurability |
| BaseCampaignId | AdNetworkType2 | ActiveViewMeasurableCost |
| CampaignId | Device | ActiveViewMeasurableImpressions |
| ExternalCustomerId | Slot | ActiveViewViewability |
| Id | Clicks | |
| Conversions | ||
| ConversionValue | ||
| Cost | ||
| Impressions | ||
| Interactions | ||
| InteractionTypes | ||
| ViewThroughConversions |