Custom Reports
Our Google Ads connector supports the following groups of fields for custom reports:
- Resource fields
- Segments
- Metrics
- Attributed resource fields
Resources with metrics
For custom reports, we support the following Google Ads resources with metrics:
- ad_group
- ad_group_ad
- ad_group_ad_asset_combination_view
- ad_group_ad_asset_view
- ad_group_asset
- ad_group_audience_view
- ad_schedule_view
- age_range_view
- asset_field_type_view
- asset_group
- asset_group_product_group_view
- asset_set_asset
- asset_set_type_view
- bidding_strategy
- campaign
- campaign_aggregate_asset_view
- campaign_asset
- campaign_audience_view
- campaign_budget
- campaign_search_term_insight
- channel_aggregate_asset_view
- click_view
- conversion_action
- customer
- customer_asset
- detail_placement_view
- display_keyword_view
- distance_view
- dynamic_search_ads_search_term_view
- expanded_landing_page_view
- extension_feed_item
- feed_item
- feed_placeholder_view
- gender_view
- geographic_view
- group_placement_view
- hotel_group_view
- hotel_performance_view
- hotel_reconciliation
- income_range_view
- keyword_view
- landing_page_view
- location_view
- managed_placement_view
- paid_organic_search_term_view
- parental_status_view
- per_store_view
- product_group_view
- search_term_view
- shopping_performance_view
- smart_campaign_search_term_view
- topic_view
- travel_activity_group_view
- travel_activity_performance_view
- user_location_view
- video
- webpage_view
Resources without metrics
For custom reports, we support the following Google Ads resources without metrics:
- android_privacy_shared_key_google_ad_group
- android_privacy_shared_key_google_campaign
- android_privacy_shared_key_google_network_type
- asset_group_top_combination_view
See Google Ads' API documentation to learn more about the available attributes, segments, and resource fields.
Report template
We provide report templates that can serve as the basis for your custom report. The templates are the same as our prebuilt reports. See our prebuilt reports documentation to learn about the report templates that we offer.
Timeline granularity
Custom reports require at least one of the following segments:
segments.datesegments.weeksegments.month
These three segments instruct Google Ads' API to return data segmented by days, weeks, or months. This is useful when you require monthly statistics and don't need any additional details. Selecting a higher segment results in less rows and provides a more high-level overview.
If you select multiple timeline segments, we segment the data by the lowest selected segment. For example, if you select both segments.date and segments.month, we segment the data by day and contain a month value.