Breakdowns Combinations

Generic Breakdowns

Breakdowns are estimated metrics. They are used to group data. You can select any of these breakdowns while creating your connector.

• age
• country
• dma
• gender
• frequency_value
• reach
• impression_device
• place_page_id
• publisher_platform
• platform_position
• device_platform
• product_id
• region
• ad_format_asset
• body_asset
• call_to_action_asset
• description_asset
• image_asset
• link_url_asset
• title_asset
• video_asset

Restrictions

• reach and frequency_value breakdowns are related and must be selected together.

• The following fields cannot be grouped so they can't be requested if you are specifying a breakdown:

  • app_store_clicks
  • newsfeed_avg_position
  • newsfeed_clicks
  • relevance_score
  • newsfeed_impressions

Hourly Breakdowns (Hourly statistics)

• hourly_stats_aggregated_by_advertiser_time_zone
• hourly_stats_aggregated_by_audience_time_zone

Restrictions

• video_* fields cannot be requested with any hourly breakdowns.
• Hourly breakdowns do not support unique fields, which are any fields prepended with unique_*, reach or frequency.
• reach and frequency fields will return 0 when hourly breakdowns are in use.

Action Breakdowns

Action breakdowns group results in action fields.

Note: Permutations marked with an asterisk (*) can be joined with action_type, action_target_id and action_destination which is the name for action_target_id.

• action_canvas_component_name
• action_destination
• action_device
• action_reaction
• action_target_id
• action_type
• action_video_sound
• action_video_type

Combined Breakdowns

You can select multiple combinations of breakdowns:

• action_type *
• action_target_id *
• action_device *
• action_device, impression_device *
• action_device, publisher_platform *
• action_device, publisher_platform, impression_device *
• action_device, publisher_platform, platform_position *
• action_device, publisher_platform, platform_position, impression_device *
• action_reaction
• action_type, action_reaction
• age *
• gender *
• age, gender *
• country *
• region *
• frequency_value, reach
• publisher_platform *
• publisher_platform, impression_device *
• publisher_platform, platform_position *
• publisher_platform, platform_position, impression_device *
• product_id *
• hourly_stats_aggregated_by_advertiser_time_zone *
• hourly_stats_aggregated_by_audience_time_zone *