Apple Search Ads
Apple Search Ads helps people discover your app on the App Store for iPhone and iPad.
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Follow our step-by-step Apple Search Ads setup guide to connect Apple Search Ads with your destination using Fivetran connectors.
This schema applies to all Apple Search Ads connectors.
Campaign and keyword APIs
The campaign and keyword APIs return different results for campaigns that have Search Match enabled. Search Matches are generated from the category the app is under and not the typical broad match logic. When the match is generated based on the app category, it doesn't have a keyword to assign to that spend or impression, so the match is not reported under a keyword. Thus not all of the matches returned in the campaign results are returned in the keyword results.
The search term level report does not have the same difference and should always match the campaign report.