Outbrain link
Updated September 19, 2023
Outbrain is a native advertising platform using targeted advertising to recommend articles, slideshows, blog posts, photos or videos to a reader.
Featureslink
| Feature Name | Supported | Notes |
|---|---|---|
| Capture deletes | check | BID_CPC_BY_SECTION_HISTORY, BUDGET_HISTORY, CAMPAIGN_HISTORY, CAMPAIGN_SEGMENT, CONVERSION_TRACKING_HISTORY, MARKETER_HISTORY, PROMOTED_LINK_HISTORY, SEGMENT_HISTORY, SUFFIX_TRACKING_CODE_HISTORY andTARGETING_LOCATION tables only. |
| Custom data | ||
| Data blocking | check | Column level |
| Column hashing | check | |
| Re-sync | check | Connector level |
| History | check | PROMOTED_LINK_HISTORY, SUFFIX_TRACKING_CODE_HISTORY, BID_CPC_BY_SECTION_HISTORY, CAMPAIGN_HISTORY, SEGMENT_HISTORY, BUDGET_HISTORY, MARKETER_HISTORY and CONVERSION_TRACKING_HISTORY tables only. |
| API configurable | check | API configuration |
| Priority-first sync | check | Reporting tables |
| Fivetran data models | ||
| Private networking |
Setup guidelink
Follow our step-by-step Outbrain setup guide to connect Outbrain with your destination using Fivetran connectors.
Sync overviewlink
The Outbrain connector supports multithreading. We use multiple parallel API requests to sync Ads data from your Outbrain account to your destination. The connector’s sync speed depends on your Outbrain API quota and account metadata.
Schema informationlink
Outbrain's schema follows Fivetran's standard API schema rules.
Schemalink
To zoom, open the ERD in a new window.Schema noteslink
The following details can provide some helpful supplementary information about how Fivetran's schema represents Outbrain relationships.
SuffixTrackingCodelink
Suffix tracking codes defined in Outbrain campaigns are blown out into SUFFIX_TRACKING_CODE_HISTORY; e.g. ?utm_source=facebook will yield key=utm_source, value=facebook.
GeolocationReportlink
Location-based reporting is on a per-country basis.
CampaignSegmentlink
Both included and excluded segments in Campaigns are recorded in CAMPAIGN_SEGMENT. The value of CAMPAIGN_SEGMENT.status will be either INCLUDED or EXCLUDED to differentiate targeting relationships.
TargetingInterestlink
Outbrain allows campaigns to target customers users based on interests, and also provides some simple logic for more constrained targeting.
Example #1: Interest A or Blink
This configuration would add 2 records to TARGETING_INTEREST where match_op=INCLUDED.
Example #2: not Interest A (exclude people who match at least one)link
This configuration would add 1 record to TARGETING_INTEREST where match_op=EXCLUDED.
Example #3: Interest (A or B) and (C or D)link
This configuration yields the below mapping, where interest=INTEREST.name.
interest match_op
-----------------------------
Justice INCLUDED
Gadgets INCLUDED
Crime ALSO_INCLUDED
Martial arts ALSO_INCLUDED
content_copyExample #4: Interest (A or B) and (C or D or not E)link
This configuration yields the below mapping, where interest=INTEREST.name.
interest match_op
-----------------------------
Justice INCLUDED
Gadgets INCLUDED
Crime ALSO_INCLUDED
Martial arts ALSO_INCLUDED
Comedy ALSO_EXCLUDED
content_copy