How Can I Identify First-Time or Repeat Customers?

Question

How can I identify first-time or repeat customers?

Environment

Connector: Shopify

Answer

Shopify's API doesn't provide a field to identify first-time or repeat customers. However, you can determine this information using our Shopify transformation data model.

The shopify__orders model features a new_vs_repeat column, which classifies customers as first-time or repeat buyers.