Data Discrepancies Between Facebook and the Destination
Issue
There are discrepancies between the data available in Facebook and the data in the destination.
Resolution
To start troubleshooting Facebook Ads data discrepancies, see the scenarios below. We recommend using Facebook's Graph API tool to query your Facebook data directly.
Difference in aggregation level
To avoid discrepancies, check which fields you have included in your connector schema configuration and ensure you view your data on Facebook at the same aggregation level. See our Facebook Ads aggregation levels documentation for more information.
A sum of action data doesn't equal total_actions
Action data is hierarchical, a simple sum of all actions does not equal total_actions
. See Actions you can measure in Facebook Ads Reporting for more information.
Some fields are missing in the destination
Ensure you have configured the fields you want us to sync in the connector report. See Facebook's Insights API documentation for more information on the fields you can include.