Prebuilt Reports
Fivetran supports the following TikTok Ads prebuilt reports:
Report | Fields | Data level | Dimensions |
---|---|---|---|
CAMPAIGN_REPORT_DAILY | AUCTION_ADS_BASIC_DATA *, VIDEO_PLAY_DATA , ENGAGEMENT_DATA , IN-APP METRICS ,PAGE EVENT METRICS , SHOP EVENT METRICS , ATTRIBUTION METRICS , skan_conversion , skan_cost_per_conversion , campaign_id , and stat_time_day | AUCTION_CAMPAIGN | campaign_id, stat_time_day |
CAMPAIGN_REPORT_HOURLY | AUCTION_ADS_BASIC_DATA , VIDEO_PLAY_DATA *, ENGAGEMENT_DATA , IN-APP METRICS ,PAGE EVENT METRICS , SHOP EVENT METRICS , ATTRIBUTION METRICS , campaign_id , and stat_time_hour | AUCTION_CAMPAIGN | campaign_id, stat_time_hour |
CAMPAIGN_REPORT_LIFETIME | AUCTION_ADS_BASIC_DATA , VIDEO_PLAY_DATA *, ENGAGEMENT_DATA , IN-APP METRICS ,PAGE EVENT METRICS , SHOP EVENT METRICS , ATTRIBUTION METRICS , campaign_id , and date | AUCTION_CAMPAIGN | campaign_id |
ADGROUP_REPORT_DAILY | AUCTION_ADS_BASIC_DATA , VIDEO_PLAY_DATA , ENGAGEMENT_DATA *, IN-APP METRICS ,PAGE EVENT METRICS , SHOP EVENT METRICS , ATTRIBUTION METRICS , skan_conversion , skan_cost_per_conversion , adgroup_id , and stat_time_day | AUCTION_ADGROUP | adgroup_id, stat_time_day |
ADGROUP_REPORT_HOURLY | AUCTION_ADS_BASIC_DATA , VIDEO_PLAY_DATA , ENGAGEMENT_DATA , IN-APP METRICS *,PAGE EVENT METRICS , SHOP EVENT METRICS , ATTRIBUTION METRICS , adgroup_id , and stat_time_hour | AUCTION_ADGROUP | adgroup_id, stat_time_hour |
ADGROUP_REPORT_LIFETIME | AUCTION_ADS_BASIC_DATA , VIDEO_PLAY_DATA , ENGAGEMENT_DATA , IN-APP METRICS *,PAGE EVENT METRICS , SHOP EVENT METRICS , ATTRIBUTION METRICS , adgroup_id , and date | AUCTION_ADGROUP | adgroup_id |
AD_REPORT_DAILY | AUCTION_ADS_BASIC_DATA , VIDEO_PLAY_DATA , ENGAGEMENT_DATA , IN-APP METRICS ,PAGE EVENT METRICS , ATTRIBUTION METRICS , SHOP EVENT METRICS , ad_id , and stat_time_day | AUCTION_AD | ad_id, stat_time_day |
AD_REPORT_HOURLY | AUCTION_ADS_BASIC_DATA , VIDEO_PLAY_DATA , ENGAGEMENT_DATA , IN-APP METRICS ,PAGE EVENT METRICS , ATTRIBUTION METRICS , SHOP EVENT METRICS , ad_id , and stat_time_hour | AUCTION_AD | ad_id, stat_time_hour |
AD_REPORT_LIFETIME | AUCTION_ADS_BASIC_DATA , VIDEO_PLAY_DATA , ENGAGEMENT_DATA , IN-APP METRICS ,PAGE EVENT METRICS , ATTRIBUTION METRICS , SHOP EVENT METRICS , ad_id , and date | AUCTION_AD | ad_id |
CAMPAIGN_AGE_GENDER_REPORT | AUDIENCE_BASIC_DATA *, PAGE_EVENT_AUDIENCE_METRICS , campaign_id , stat_time_day , age , and gender | AUCTION_CAMPAIGN | campaign_id, stat_time_day, age, gender |
CAMPAIGN_COUNTRY_REPORT | AUDIENCE_BASIC_DATA , PAGE_EVENT_AUDIENCE_METRICS , campaign_id , stat_time_day , and country_code | AUCTION_CAMPAIGN | campaign_id, stat_time_day, country_code |
CAMPAIGN_LANGUAGE_REPORT | AUDIENCE_BASIC_DATA , PAGE_EVENT_AUDIENCE_METRICS , campaign_id , stat_time_day , and language | AUCTION_CAMPAIGN | campaign_id, stat_time_day, language |
CAMPAIGN_PLATFORM_REPORT | AUDIENCE_BASIC_DATA , PAGE_EVENT_AUDIENCE_METRICS , campaign_id , stat_time_day , and platform | AUCTION_CAMPAIGN | campaign_id, stat_time_day, platform |
AD_AGE_GENDER_REPORT | AUDIENCE_BASIC_DATA , PAGE_EVENT_AUDIENCE_METRICS , aeo_type , ad_id , stat_time_day , age , and gender | AUCTION_AD | ad_id, stat_time_day, age, gender |
AD_COUNTRY_REPORT | AUDIENCE_BASIC_DATA , PAGE_EVENT_AUDIENCE_METRICS , aeo_type , ad_id , stat_time_day , and country_code | AUCTION_AD | ad_id, stat_time_day, country_code |
AD_LANGUAGE_REPORT | AUDIENCE_BASIC_DATA , PAGE_EVENT_AUDIENCE_METRICS , aeo_type , ad_id , stat_time_day , and language | AUCTION_AD | ad_id, stat_time_day, language |
AD_PLATFORM_REPORT | AUDIENCE_BASIC_DATA , PAGE_EVENT_AUDIENCE_METRICS , aeo_type , ad_id , stat_time_day , and platform | AUCTION_AD | ad_id, stat_time_day, platform |
RESERVATION_CAMPAIGN_REPORT_DAILY | RESERVATION_ADS_BASIC_DATA *, VIDEO_PLAY_DATA , ENGAGEMENT_DATA , skip_ad , campaign_id , and stat_time_day | RESERVATION_CAMPAIGN | campaign_id, stat_time_day |
RESERVATION_CAMPAIGN_REPORT_HOURLY | RESERVATION_ADS_BASIC_DATA , VIDEO_PLAY_DATA , ENGAGEMENT_DATA , skip_ad , campaign_id , and stat_time_hour | RESERVATION_CAMPAIGN | campaign_id, stat_time_hour |
RESERVATION_ADGROUP_REPORT_DAILY | RESERVATION_ADS_BASIC_DATA , VIDEO_PLAY_DATA , ENGAGEMENT_DATA , skip_ad , engagement , engagement_rate , adgroup_id , and stat_time_day | RESERVATION_ADGROUP | adgroup_id, stat_time_day |
RESERVATION_ADGROUP_REPORT_HOURLY | RESERVATION_ADS_BASIC_DATA , VIDEO_PLAY_DATA , ENGAGEMENT_DATA , skip_ad , engagement , engagement_rate , adgroup_id , and stat_time_hour | RESERVATION_ADGROUP | adgroup_id, stat_time_hour |
RESERVATION_AD_REPORT_DAILY | RESERVATION_ADS_BASIC_DATA , VIDEO_PLAY_DATA , ENGAGEMENT_DATA , skip_ad , ad_id , and stat_time_day | RESERVATION_AD | ad_id, stat_time_day |
RESERVATION_AD_REPORT_HOURLY | RESERVATION_ADS_BASIC_DATA , VIDEO_PLAY_DATA , ENGAGEMENT_DATA , skip_ad , ad_id , and stat_time_day | RESERVATION_AD | ad_id, stat_time_hour |
*NOTE:
We don't support SKAN metrics for hourly reports.
AUCTION_ADS_BASIC_DATA
refer to the following fields:spend
cpc
cpm
impressions
clicks
ctr
reach
cost_per_1000_reached
conversion
cost_per_conversion
conversion_rate
real_time_conversion
real_time_cost_per_conversion
real_time_conversion_rate
result
cost_per_result
result_rate
real_time_result
real_time_cost_per_result
real_time_result_rate
secondary_goal_result
cost_per_secondary_goal_result
secondary_goal_result_rate
AUDIENCE_BASIC_DATA
refer to the following fields:spend
impressions
clicks
cpm
cpc
ctr
conversion
cost_per_conversion
conversion_rate
real_time_conversion
real_time_cost_per_conversion
real_time_conversion_rate
result
result_rate
cost_per_result
real_time_result
real_time_cost_per_result
real_time_result_rate
PAGE_EVENT_AUDIENCE_METRICS
refer to the following fields:total_landing_page_view
cost_per_landing_page_view
landing_page_view_rate
ENGAGEMENT_DATA
refer to the following fields:likes
comments
shares
profile_visits
follows
RESERVATION_ADS_BASIC_DATA
refer to the following fields:clicks
cost_per_1000_reached
ctr
frequency
impressions
reach
spend
VIDEO_PLAY_DATA
refer to the following fields:average_video_play
average_video_play_per_user
video_play_actions
video_watched_2s
video_watched_6s
video_views_p25
video_views_p50
video_views_p75
video_views_p100
IN-APP METRICS
refer to the following fields:add_to_wishlist
add_to_wishlist_rate
app_event_add_to_cart
app_event_add_to_cart_rate
checkout
checkout_rate
cost_per_checkout
cost_per_purchase
cost_per_add_to_wishlist
cost_per_app_event_add_to_cart
cost_per_registration
cost_per_total_add_to_wishlist
cost_per_total_app_event_add_to_cart
cost_per_total_checkout
cost_per_total_purchase
cost_per_total_registration
cost_per_total_view_content
cost_per_view_content
dpa_target_audience_type
purchase
purchase_rate
registration
registration_rate
sales_lead
skan_sales_lead
skan_total_sales_lead
skan_total_sales_lead_value
total_active_pay_roas
total_add_to_wishlist
total_app_event_add_to_cart
total_app_event_add_to_cart_value
total_add_to_wishlist_value
total_checkout
total_checkout_value
total_purchase
total_purchase_value
total_registration
total_sales_lead
total_sales_lead_value
total_view_content
total_view_content_value
value_per_checkout
value_per_total_purchase
value_per_total_add_to_wishlist
value_per_total_app_event_add_to_cart
value_per_total_view_content
view_content
view_content_rate
ATTRIBUTION METRICS
refer to the following fields:cta_app_install
cta_conversion
cta_purchase
cta_registration
cost_per_cta_purchase
cost_per_cta_registration
cost_per_vta_conversion
cost_per_vta_purchase
cost_per_vta_registration
vta_app_install
vta_conversion
vta_purchase
vta_registration
PAGE EVENT METRICS
refer to the following fields:Complete Payment
complete_payment
complete_payment_rate
cost_per_complete_payment
total_complete_payment_rate
value_per_complete_payment
Complete Registration
cost_per_user_registration
total_user_registration_value
user_registration
user_registration_rate
value_per_user_registration
View Content
cost_per_product_details_page_browse
product_details_page_browse
product_details_page_browse_rate
total_product_details_page_browse_value
value_per_product_details_page_browse
Add to Cart
cost_per_web_event_add_to_cart
total_web_event_add_to_cart_value
value_per_web_event_add_to_cart
web_event_add_to_cart
web_event_add_to_cart_rate
Initiate Checkout
cost_per_initiate_checkout
initiate_checkout
initiate_checkout_rate
total_initiate_checkout_value
value_per_initiate_checkout
Search
page_event_search
cost_per_page_event_search
page_event_search_rate
value_per_page_event_search
total_page_event_search_value
Download
cost_per_download_start
download_start
download_start_rate
total_download_start_value
value_per_download_start
Add to Wishlist
cost_per_on_web_add_to_wishlist
on_web_add_to_wishlist
on_web_add_to_wishlist_per_click
total_on_web_add_to_wishlist_value
value_per_on_web_add_to_wishlist
Landing Page View
total_landing_page_view
cost_per_landing_page_view
landing_page_view_rate
Page View
total_pageview
cost_per_pageview
pageview_rate
avg_value_per_pageview
total_value_per_pageview
Subscribe
cost_per_on_web_subscribe
on_web_subscribe_per_click
on_web_subscribe
total_on_web_subscribe_value
value_per_on_web_subscribe
SHOP EVENT METRICS
refer to the following fields::cost_per_onsite_initiate_checkout_count
cost_per_onsite_on_web_cart
cost_per_onsite_on_web_detail
cost_per_onsite_shopping
onsite_initiate_checkout_count_rate
onsite_initiate_checkout_count
onsite_on_web_cart_rate
onsite_on_web_cart
onsite_on_web_detail_rate
onsite_on_web_detail
onsite_shopping_rate
onsite_shopping_roas
onsite_shopping
total_onsite_initiate_checkout_count_value
total_onsite_on_web_cart_value
total_onsite_on_web_detail_value
total_onsite_shopping_value
value_per_onsite_initiate_checkout_count
value_per_onsite_on_web_cart
value_per_onsite_on_web_detail
value_per_onsite_shopping