Custom Reports
Report types
We support the creation of auction ads and reservation ads custom report types.
Auction ads
We support the creation of the following auction ads reports:
- Audience report
- Basic report
Reservation ads
We support the creation of the following reservation ads reports:
- Basic report
Supported parameters and fields
For our TikTok Ads connector, we support the following parameters and fields for custom reports:
- Report Level
- Dimensions
- Aggregate
- Attribute Metrics (optional)
- Basic Data (optional)
- Page Event Metrics (optional)
Report level
We support the following report levels:
- auction_audience_ad_report
- auction_audience_adgroup_report
- auction_audience_advertiser_report
- auction_audience_campaign_report
- auction_basic_ad_report
- auction_basic_advertiser_report
- auction_basic_adgroup_report
- auction_basic_campaign_report
- reservation_ads_ad_report
- reservation_ads_adgroup_report
- reservation_ads_advertiser_report
- reservation_ads_campaign_report
Dimensions
We support the following dimensions for custom reports:
- ac
- advertiser_id
- age
- behavior_id
- contextual_tag
- country_code
- device_brand_id
- dma_id
- gender
- interest_category_tier2
- interest_category_tier3
- interest_category_tier4
- interest_category_v2
- language
- placement
- platform
- province_id
- ad_id
- adgroup_id
- campaign_id
- custom_event_type
Aggregate
We support the following aggregates for TikTok Ads custom reports:
- daily
- none
- lifetime
- hourly
Metrics
See TikTok’s API documentation for a full list of available metrics.
Attribute metrics
- action_category
- action_period
- action_scene
- ad_name
- ad_text
- adgroup_id
- adgoroup_name
- behavior_name
- campaign_id
- campaign_name
- device_brand_name
- dpa_target_audience_type
- mobile_app_id
- placement_type
- promotion_type
- tt_app_id
- tt_app_name
- user_action
Basic data
- click_cnt
- conversion
- conversion_rate
- cost_per_conversion
- cost_per_result
- cpc
- cpm
- ctr
- currency
- impressions
- real_time_conversion
- real_time_conversion_rate
- real_time_cost_per_conversion
- real_time_cost_per_result
- real_time_result
- real_time_result_rate
- result
- result_rate
- show_cnt
- spend
Page event metrics
- cost_per_landing_page_view
- landing_page_view_rate
- total_landing_page_view