Release Notes

December 2024

We've added the following columns to the ACCOUNT table:

• default_platform
• country
• currency

We've added the following columns to the CAMPAIGN table:

• bid_strategy
• branding_text
• campaign_item_type
• campaign_profile
• cpa_goal
• end_date_in_utc
• is_spend_guard_active
• learning_state
• marketing_objective
• min_expected_conversions_for_cpa_goal
• pricing_model
• roas_goal
• safety_rating
• start_date_in_utc
• target_cpa
• traffic_allocation_ab_test_end_date
• type

June 2024

We have added the following new columns to the TOP_CAMPAIGN_CONTENT_REPORT table:

• create_time
• description
• learning_display_status
• old_item_version_id

August 2022

We have added the following new columns to the CONTENT_PROVIDER_PLATFORM_REPORT, CONTENT_PROVIDER_COUNTRY_REPORT, CAMPAIGN_SITE_DAY_REPORT, COUNTRY_REPORT, and PLATFORM_REPORT tables:

• cpa_actions_num_from_clicks
• cpa_actions_num_from_views
• visible_impressions
• conversions_value
• cpa_clicks
• cpa_views
• cpa_conversion_rate_clicks
• cpa_conversion_rate_views
• vctr
• vcpm

We have added the following new columns to the TOP_CAMPAIGN_CONTENT_REPORT table:

• visible_impressions
• actions_num_from_clicks
• actions_num_from_views
• conversions_value
• cpa_clicks
• cpa_views
• vctr
• vcpm
• cvr_clicks
• cvr_views

August 2021

Our Taboola connector now supports multithreading. We now use multiple parallel API requests to sync data from your Taboola account to your destination, which makes your syncs faster. The connector’s sync speed depends on your Taboola API quota and account metadata.

July 2020

The Taboola connector now supports priority-first sync. Priority-first syncs fetch your most recent data first so that it's quickly ready for you to use. Taboola's priority-first syncs fetch the most recent thirty days' worth of data from the reporting tables.

To learn more, see our priority-first sync documentation.

May 2020

We now support table level re-syncs for Taboola connectors.

October 2019

You can now select how many months' worth of reporting data you'd like to include in your initial sync. Choose from the following options:

• 3 months
• 6 months
• 12 months (default)
• 24 months
• All time

August 2019

We have added a new column, sub_categories, to the TARGETING_OS table. See our Taboola ERD for details.

November 2018

We have improved the Taboola connector's capacity to support very large data files.

We have designated _fivetran_id as the only primary key in all REPORT tables to account for null values in other fields.

September 2018

We have added the _fivetran_id column as a primary key in the TOP_CAMPAIGN_CONTENT_REPORT table. The item column is no longer a primary key.

August 2018

Taboola develops and markets a service for online content publishers and advertisers that recommends digital content to website users.

Read our Taboola connector documentation.