Why Are There Discrepancies Between the Interaction Metrics in Instagram and My Destination?

Question

Why are there discrepancies between the interaction metrics in Instagram and my destination?

Environment

Connector: Instagram Business

Answer

Instagram's Insights API only returns data for organic interaction metrics. Therefore, you may observe discrepancies between the interaction metrics in Instagram and your destination for ads containing a media object. For more information, see Instagram's Insights API documentation.