What Is the Daily Lookback Window for the Microsoft Advertising Connector?

Question

What is the daily lookback window defined for the Microsoft Advertising connector?

Environment

Connector: Microsoft Advertising

Answer

Once a day, the connector has a 29-day lookback window. For every other incremental sync, it has a 3-day lookback window. For more information, see our Microsoft Advertising connector documentation.

NOTE: The timezone considered for the lookback window is based on the timezone settings configured in the Destinations page.