Sample Custom Reportslink

Note:

DT refers to destination table name specified in setup form.
* refers to all possible values.

Post Engagement Report

This report shows the effectiveness of your posts, measured by engagements (comments, likes, etc.)

Level: Adset

Metric	Parameter	Parameter Value	Table	Column	Value
Adset Name	field	adset_name	DT	adset_name	*
Campaign Name	field	campaign_name	DT	campaign_name	*
Cost Per Post Engagement	field	cost_per_inline_post_engagement	DT	cost_per_inline_post_engagement	*
Actions	field	actions	DT_actions	*	*
Frequency	field	frequency	DT	frequency	*
Amount Spent	field	spend	DT	spend	*
Action Reaction	action_breakdown	action_reaction	DT	*	*
Post Reaction	action_breakdown	action_type	DT_action_type	action_type	post_reaction
Post Shares	action_breakdown	action_type	DT_action_type	action_type	share
Post Comments	action_breakdown	action_type	DT_action_type	action_type	comment

Page Likes Report

This is a basic report that captures the performance of all ads run for the sole purpose of increasing Page Likes.

Level: Adset

Metric	Parameter	Parameter Value	Table	Column	Value
Adset Name	field	adset_name	DT	adset_name	*
Campaign Name	field	campaign_name	DT	campaign_name	*
Actions	field	actions	DT_actions	*	*
Frequency	field	frequency	DT	frequency	*
Amount Spent	field	spend	DT	spend	*
Cost Per Page Like	field	cost_per_action_type	DT_cost_per_action_type	*	*
Page Likes	action_breakdown	action_type	DT_action_type	action_type	likes
Age	breakdown	age	DT	age	*
Gender	breakdown	gender	DT	gender	*

Conversions Report

This report is for those that use conversion tracking and shows the number of conversions your campaigns are generating.

Level: Adset

Metric	Parameter	Parameter Value	Table	Column	Value
Adset Name	field	adset_name	DT	adset_name	*
Campaign Name	field	campaign_name	DT	campaign_name	*
Actions	field	actions	DT_actions	*	*
Frequency	field	frequency	DT	frequency	*
Amount Spent	field	spend	DT	spend	*
Website Conversion Value	field	action_values	DT_action_values	*	*
Cost Per Website Conversion	field	cost_per_action_type	DT_cost_per_action_type	*	*
Destination	action_breakdown	action_destination	DT_actions	action_destination	*
Website Conversions	action_breakdown	action_type	DT_actions	action_type	offsite_conversion

Account Performance Report

This is an overview report that captures several data points and is a measurement of the overall success of your Ad Account(s).

Level: Adset

Metric	Parameter	Parameter Value	Table	Column	Value
Account Name	field	account_name	DT	account_name	*
Adset Name	field	adset_name	DT	adset_name	*
Campaign Name	field	campaign_name	DT	campaign_name	*
Frequency	field	frequency	DT	frequency	*
Reach	field	reach	DT	reach	*
Amount Spent	field	spend	DT	spend	*
Post Engagements	field	inline_post_engagement	DT	inline_post_engagement	*
Actions	field	actions	DT_actions	*	*
Page Likes	action_breakdown	action_type	DT_actions	action_type	likes
Post Reactions	action_breakdown	action_type	DT_actions	action_type	post_reaction
Post Shares	action_breakdown	action_type	DT_actions	action_type	share
Post Comment	action_breakdown	action_type	DT_actions	action_type	comment
Website Conversions	action_breakdown	action_type	DT_actions	action_type	offsite_conversion

Website Drive Report

This report measures traffic driven from Facebook to your external website and includes Cost-Per-Click as well as the total amount spent on the Campaign/Adset.

Level: Adset