Criteo
Criteo helps internet retailers serve personalized advertisements through re-targeting.
Features
| Feature Name | Supported | Notes |
|---|---|---|
| Capture deletes | check | AD, ADSET, ADVERTISER, AUDIENCE, CALL_TO_ACTION, CAMPAIGN, CREATIVE, DELIVERY_LIMITATIONS_DEVICE, DELIVERY_LIMITATIONS_ENVIRONMENT, DELIVERY_LIMITATIONS_OPERATION_SYSTEM, GEOLOCATION_COUNTRY, GEOLOCATION_SUBDIVISION, GEOLOCATION_ZIP_CODE, HTML_TAG, IMAGE_SET, IMAGE_URL, LAYOUT, LOGO, and VIDEO tables |
| History mode | ||
| Custom data | ||
| Data blocking | check | |
| Column hashing | check | |
| Re-sync | check | |
| API configurable | check | API configuration |
| Priority-first sync | check | |
| Fivetran data models | ||
| Private networking | ||
| Authorization via API | check |
Setup guide
Follow our step-by-step Criteo setup guide to connect Criteo with your destination using Fivetran connectors.
Sync overview
Rollback sync
A rollback sync is a sync that automatically runs once a day. Rollback syncs capture the changes that happen outside the incremental sync time frame. The rollback window for our Criteo connector is 30 days.
Schema information
This schema applies to all Criteo connectors.
To zoom, open the ERD in a new window.Data retention
According to Criteo's documentation, placement data is retained for up to 3 months.
Two different levels returned for the same category ID
Criteo may return two different levels (as records) for the same categoryID, with one having a name and the other having none (Unknown). If you want to be aligned with the data displayed in Criteo's user interface, you should only consider the named category.
Affected tables:
ADSET_STATISTICS_REPORTADSET_STATISTICS_HOURLY_REPORT