Edit on GitHubWhy Does the
Why Does the inline_link_clicks
Value in the Destination Differ From the link_clicks
Value on Facebook?link
Questionlink
Why does the value of the inline_link_clicks
field in my destination differ from that of the link_clicks
metric found in the same report on Meta Ads Manager?
Environmentlink
Connector: Facebook Ads
Answerlink
The inline_link_clicks
and link_clicks
metric definitions are the same. However, the attribution windows may differ. The inline_link_clicks
metric has a fixed 1-day attribution window, and the link_clicks
metric utilizes the attribution window set by the report. By default, each report's attribution window is 28 days.
See Meta's Link Click Updates documentation for more information.