Sample Custom Reportslink
DT
refers to destination table name specified in setup form.*
refers to all possible values.
Post engagement reportlink
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This report shows the effectiveness of your posts, measured by engagements (comments, likes, etc.)
- Level: Adset
Metric | Parameter | Parameter Value | Table | Column | Value |
---|---|---|---|---|---|
Adset Name | field | adset_name | DT | adset_name | * |
Campaign Name | field | campaign_name | DT | campaign_name | * |
Cost Per Post Engagement | field | cost_per_inline_post_engagement | DT | cost_per_inline_post_engagement | * |
Actions | field | actions | DT_actions | * | * |
Frequency | field | frequency | DT | frequency | * |
Amount Spent | field | spend | DT | spend | * |
Action Reaction | action_breakdown | action_reaction | DT | * | * |
Post Reaction | action_breakdown | action_type | DT_action_type | action_type | post_reaction |
Post Shares | action_breakdown | action_type | DT_action_type | action_type | share |
Post Comments | action_breakdown | action_type | DT_action_type | action_type | comment |
Page likes reportlink
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This is a basic report that captures the performance of all ads run for the sole purpose of increasing Page Likes.
- Level: Adset
Metric | Parameter | Parameter Value | Table | Column | Value |
---|---|---|---|---|---|
Adset Name | field | adset_name | DT | adset_name | * |
Campaign Name | field | campaign_name | DT | campaign_name | * |
Actions | field | actions | DT_actions | * | * |
Frequency | field | frequency | DT | frequency | * |
Amount Spent | field | spend | DT | spend | * |
Cost Per Page Like | field | cost_per_action_type | DT_cost_per_action_type | * | * |
Page Likes | action_breakdown | action_type | DT_action_type | action_type | likes |
Age | breakdown | age | DT | age | * |
Gender | breakdown | gender | DT | gender | * |
Conversions reportlink
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This report is for those that use conversion tracking and shows the number of conversions your campaigns are generating.
- Level: Adset
Metric | Parameter | Parameter Value | Table | Column | Value |
---|---|---|---|---|---|
Adset Name | field | adset_name | DT | adset_name | * |
Campaign Name | field | campaign_name | DT | campaign_name | * |
Actions | field | actions | DT_actions | * | * |
Frequency | field | frequency | DT | frequency | * |
Amount Spent | field | spend | DT | spend | * |
Website Conversion Value | field | action_values | DT_action_values | * | * |
Cost Per Website Conversion | field | cost_per_action_type | DT_cost_per_action_type | * | * |
Destination | action_breakdown | action_destination | DT_actions | action_destination | * |
Website Conversions | action_breakdown | action_type | DT_actions | action_type | offsite_conversion |
Account performance reportlink
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This is an overview report that captures several data points and is a measurement of the overall success of your Ad Account(s).
- Level: Adset
Metric | Parameter | Parameter Value | Table | Column | Value |
---|---|---|---|---|---|
Account Name | field | account_name | DT | account_name | * |
Adset Name | field | adset_name | DT | adset_name | * |
Campaign Name | field | campaign_name | DT | campaign_name | * |
Frequency | field | frequency | DT | frequency | * |
Reach | field | reach | DT | reach | * |
Amount Spent | field | spend | DT | spend | * |
Post Engagements | field | inline_post_engagement | DT | inline_post_engagement | * |
Actions | field | actions | DT_actions | * | * |
Page Likes | action_breakdown | action_type | DT_actions | action_type | likes |
Post Reactions | action_breakdown | action_type | DT_actions | action_type | post_reaction |
Post Shares | action_breakdown | action_type | DT_actions | action_type | share |
Post Comment | action_breakdown | action_type | DT_actions | action_type | comment |
Website Conversions | action_breakdown | action_type | DT_actions | action_type | offsite_conversion |
Website drive reportlink
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This report measures traffic driven from Facebook to your external website and includes Cost-Per-Click as well as the total amount spent on the Campaign/Adset.
- Level: Adset
Metric | Parameter | Parameter Value | Table | Column | Value |
---|---|---|---|---|---|
Adset Name | field | adset_name | DT | adset_name | * |
Campaign Name | field | campaign_name | DT | campaign_name | * |
Frequency | field | frequency | DT | frequency | * |
Outbound Clicks | field | outbound_clicks | DT | outbound_clicks | * |
Cost Per Outbound Click | field | cost_per_outbound_click | DT_cost_per_outbound_click | * | * |
To build and troubleshoot custom reports, see the Facebook Graph API Explorer.
For more information on the Facebook Ads API, see the Facebook Breakdowns Limitations documentation.