Spotify Ads
This page describes how to use Fivetran Activations with Spotify Ads.
Spotify Ads is an advertising platform that lets businesses reach a large and engaged listener base across music, podcasts, and more. We can sync your customer data to Spotify Ads to create targeted custom audiences and track conversion events.
Getting started
- Navigate to the Destinations page and click New Destination.
- Select Spotify Ads from the menu.
- Follow the OAuth flow to connect your Spotify Ads account.
- Once authenticated, select the Ad Account you want to sync data to from the drop-down menu.
We use a two-step authentication process for Spotify Ads. First you'll authorize us via OAuth, then you'll select the specific ad account you want to use.
Conversions API (CAPI) setup
To sync Conversion Events with the Spotify Conversions API, you need two additional credentials beyond the standard OAuth connection: a CAPI Connection ID (which identifies your Conversions API integration) and a CAPI Auth Token (a bearer token used to authenticate your CAPI requests). These values are generated in Spotify Ads Manager — if you don’t already have them, contact your Spotify Ads representative to obtain them.
Supported Objects and Sync Behaviors
| Object Name | Supported? | Sync Keys | Behaviors |
|---|---|---|---|
| Audience Member | ✅ | Email, Email (pre-hashed SHA-256), Device ID (IDFA/GAID), Device ID (pre-hashed SHA-256) | Mirror |
| Conversion Event | ✅ | Any unique ID | Send |
Learn more about all of our sync behaviors in our Syncs documentation.
We automatically normalize and hash unhashed identifiers using SHA-256 before uploading to Spotify Ads. Contact Support if you want us to support more Spotify Ads objects and/or behaviors.