Snapchat

This page describes how to use Activations with Snapchat Ads.

Getting Started

In Activations, navigate to the Destinations page in Activations and click New Destination.
Select Snapchat from the menu.
Follow the OAuth flow to connect to your Snapchat account.

Enter your Snapchat credentials to complete the OAuth flow.

Supported Objects and Sync Behaviors

Object Name	Supported?	Identifiers	Behaviors
Conversion Event	✅	External ID	Send
Customer List	✅	Mobile Ad ID, Email, Phone	Update or Create, Mirror

Learn more about all of our sync behaviors in our Syncs documentation.

Contact Support if you want Activations to support more Snapchat objects and/or behaviors.

Field Normalization

Activations does not automatically normalize PII fields sent to Snapchat. When providing values to Activations, please apply the normalization specified by Snapchat:

Activations also supports passing prehashed PII fields directly to Snapchat for increased data security.

Property	Normalization	Hash Method
Email	Trim leading and trailing whitespace Lowercase	Lowercase Hex SHA256
Mobile Advertiser ID (IDFA or GAID)	Lowercase	Lowercase Hex SHA256
Phone Number	Include country code (remove any double 0 in front of the country code) If the number itself begins with a 0 this should be removed Exclude any non-numeric characters such as whitespace, parentheses, ‘+’, or ‘-’.	Lowercase Hex SHA256

Snapchat

​Getting Started

Supported Objects and Sync Behaviors

Field Normalization

Need help connecting to Snapchat?

Getting Started