This page describes how to use Activations with LinkedIn.
Getting Started
In this guide, we will show you how to connect LinkedIn to Activations.
Prerequisites
- Have your Fivetran account ready. If you need one, create a Free Trial account now.
- Have your LinkedIn account (associated with your ads) ready, including the username and password.
- Have your data source properly configured within Activations. See our docs for supported data sources for further information.
Step 1: Connect LinkedIn
- Once you are in Activations, navigate to Destinations
- Click the New Destination button
Select LinkedIn in the dropdown list
Click Confirm
- You'll be taken to a LinkedIn OAuth screen
Sign in with Email/Phone and Password
- You'll be taken back to Activations where you need to select the Ads Account you want to sync data into
If you have multiple, select the one of interest from the drop down
Step 2: Create a Model
Now navigate to the Model section of our Dashboard.
Here you will have to write SQL queries to select the data you want to send to LinkedIn. Here are some ideas of data you should select.
- Current customers to advertise near renewal period
- Target Companies / Users in your Ideal Customer Profile (ICP)
- Competitors to exclude from advertising
Supported Objects and Sync Behaviors
Activations currently supports syncing to the following LinkedIn objects.
| Object Name | Supported? | Sync Keys | Behaviors |
|---|---|---|---|
| Company List | ✅ | Company Email Domain, Company Name, Company Page URL, Company Website Domain, Organization Urn | Update or Create |
| User List | ✅ | Email (unhashed, SHA256/512 hashed), Google Advertising Id, Apple Advertising Id | Update or Create |
| Conversion Event | Send |
Activations currently supports syncing to the Company List and User List LinkedIn objects through audience matching (based on this documentation). The more information provided, the match rate will improve.
It is required to provide a DMP Segment Id for both Company List and User List
Contact Support if you want Activations to support more objects for LinkedIn.