Release Notes
August 2026
v1.5.1
Feature Updates
- Adds DuckDB as a supported destination.
June 2026
v1.5.0
Schema/Data Changes (--full-refresh required after upgrading)
1 total change • 1 possible breaking change
| Data Model(s) | Change type | Old | New | Notes |
|---|---|---|---|---|
| All models | source_relation column (when using a single reddit_ads schema) | Empty string ('') | <database>.<schema> |
Feature Updates
- Introduces the new (recommended)
reddit_ads_sourcesvariable for more robust union data configuration. The oldreddit_ads_union_schemasandreddit_ads_union_databasesvariables will still be supported. See the README for specific details.
Under the Hood
- Adds the
fivetran_using_source_casingvariable for case-sensitive destination support. When enabled, downstream transformations respect source casing to ensure consistent results. See the Additional Configurations section of the README for details. - Introduces
fivetran_utils.partition_by_source_relationto conditionally includesource_relationin partition clauses only when multiple sources are configured.
January 2026
v1.3.0
Schema/Data Change
12 total changes • 0 possible breaking changes
| Data Model(s) | Change type | Old | New | Notes |
|---|---|---|---|---|
| All reddit_ads__*_report models | New Column | purchase_conversions | Total attributed click-through conversions for purchase events. | |
| All reddit_ads__*_report models | New Column | purchase_view_through_conversions | Total attributed view-through conversions for purchase events. | |
| All reddit_ads__*_report models | New Column | purchase_value | Total monetary value associated with purchase conversion events. | |
| All reddit_ads__*_report models | New Column | purchase_items | Total number of items involved in purchase conversion events. | |
| All reddit_ads__*_report models | New Column | lead_conversions | Total attributed click-through conversions for lead generation events. | |
| All reddit_ads__*_report models | New Column | lead_view_through_conversions | Total attributed view-through conversions for lead generation events. | |
| All reddit_ads__*_report models | New Column | lead_value | Total monetary value associated with lead generation conversion events. | |
| All reddit_ads__*_report models | New Column | lead_items | Total number of items involved in lead generation conversion events. | |
| All reddit_ads__*_report models | New Column | custom_conversions | Total attributed click-through conversions for custom-defined events. | |
| All reddit_ads__*_report models | New Column | custom_view_through_conversions | Total attributed view-through conversions for custom-defined events. | |
| All reddit_ads__*_report models | New Column | custom_value | Total monetary value associated with custom-defined conversion events. | |
| All reddit_ads__*_report models | New Column | custom_items | Total number of items involved in custom-defined conversion events. |
By default, the package includes conversion metrics for three event types: purchase, lead, and custom. You can configure alternative conversion events to be tracked by adjusting the reddit_ads__conversion_event_types variable in your dbt_project.yml. Each event type configured will generate four corresponding columns ({event_type}_conversions, {event_type}_view_through_conversions, {event_type}_value, and {event_type}_items) across all report models. See the README for how to configure conversion event types.
v1.4.0
Documentation
- Updates README with standardized Fivetran formatting.
- Removes duplicative column yml definitions.
Under the Hood
- In the
quickstart.ymlfile:- Adds
supported_varsfor Quickstart UI customization.
- Adds
September 2025
v1.0.1
Schema Updates
10 total changes • 0 possible breaking changes
Documentation
- Updated documentation with the added and deprecated columns.
Under the Hood
- Updated integration test seeds and macro dispatch settings.