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How Are Lookback Windows Used for Google Connectors?link
Questionlink
How does Fivetran use lookback windows for Google connectors?
Environmentlink
- Connector: Google Analytics
- Connector: Google Ads
Answerlink
A lookback window is used to define how far back you want to trace the data of your customers.
For Google Analytics, we use:
- A 2-day rollback window.
- A 7-day and 30-day trailing sync.
For Google Ads, we use a 30-day conversion window that can be customized in the connector configuration.
For more in-depth sync overviews of each connector, see our documentation for Google Analytics Sync Overview and Google Ads Sync Overview.