What are the differences between connectors and activations?

Connectors and activations both move data but in different directions.

Connectors are pre-built ELT pipelines that extract data from a connector source like Salesforce or SAP and replicate it into your connector destination of choice like a data warehouse or lake.

Activations are pre-built rETL pipeline that moves data from an activation source like a data warehouse or lake to an activation destination like a CRM, marketing platform, support platform, or more.

Automatically, reliably and securely move data from 700+ sources and activate back into 200+ destinations

Deploy any connector or activation free for 14 days, every time
Faster setup and implementation in just a few clicks
Fully-managed, zero maintenance pipelines
End-to-end automation with built-in schema drift handling
Reliable syncs with automated retries and idempotent delivery

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How to use activations

FAQS

Is Fivetran free to use?

Yes! Fivetran offers a 14-day free trial with no credit card required. During this trial, you can test out as many connectors as you'd like. It’s a great way to explore Fivetran’s capabilities before committing to a plan. Additionally, Fivetran offers a free plan allowing users with small use cases to freely use our product. Learn more about our free plan.

Are all connectors and activations included in the free trial?

Yes, all available connectors and activations are included in the 14-day free trial, including premium connectors. You can sync data from multiple sources during this period and evaluate the full functionality of our platform.

What happens after the 14-day free trial ends?

Once the trial ends, you’ll need to upgrade to a paid plan to continue syncing data. Your connectors, activations, and configurations will remain intact, so you can easily continue without starting over.

What if Fivetran does not support my connector or activation?

If Fivetran doesn't currently support the connection or activation destination you need, you have a few options. You can build and deploy your own custom Python-based connector using the Fivetran Connector SDK; you can request Fivetran build a Lite Connector for you; or you can use our Activation Destination SDK.

What types of connectors do you offer?

Fivetran offers 4 types of connectors:

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Standard - managed service connectors to common SaaS applications, ERP systems, databases, events, and file sources.
Lite - connectors built for specific use cases to niche SaaS applications
Partner-built - connectors built and maintained by Fivetran's extensive list of technology partners
Connector SDK - code templates for you to build your own custom connectors to a wide variety of sources