Analytics-ready data to meet any business need
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Transform disparate marketing data into valuable marketing insights
Increase return on ad spend
Centralize and activate all ad spend data to optimize marketing mix and acquisition at an efficient cost.
Personalize marketing
Connect marketing events with user attributes to send hyper-personalized messages to the right people at every stage of the buying cycle.
Attribution analysis
Connect data from ad platforms, email campaign management, and web analytics to analyze metrics throughout the customer journey and activate conversions in various ad servers.
Customer 360
Join web traffic and email marketing data sources with CRM data to build a holistic view of your customers and segment users to activate in platforms for improved customer experiences.
Popular marketing analytics connectors
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It's been a life-changer. Now the team can focus on more important things instead of just making sure data gets from point A to point B.
What we’ve been able to do is finally have a system where we can create centralized audiences for all our different platforms and share out that audience to whichever system needs it.
Accelerate financial reconciliation and reporting with Fivetran
Create accurate financial statements
Seamlessly put together core financial statements — income statements, balance sheets and cash flow analysis for the business.
Improve revenue analysis
Make informed decisions about product, pricing and investment strategies by tracking critical KPIs and metrics through real-time dashboards.
Accelerate financial reconciliation
Centralize data from disparate sources so your financial team can streamline and accelerate financial reporting on a monthly, quarterly and yearly basis.
Analyze customer lifetime value and churn
Join web traffic and email marketing data sources with CRM data to build a holistic view of your customers to provide them the best experience.
Popular finance analytics connectors
It’s the first time that we’ve had this level of granularity and visibility into our business, and it’s guiding decisions across all levels of the business.
Fivetran delivers substantial cost savings and efficiency. It quickly freed up a team of six people in FP&A for strategic tasks and higher-value activities, giving each of them 30 hours back every quarter.
Finance and accounting teams are working more on strategy, not tracking down numbers. The product team is working on feature development attributed to higher lifetime value.
Keep track of your pipeline in real time by centralizing your sales data
Monitor your sales pipeline in real time
Combine marketing and engagement data to enable your sales team to monitor their pipelines in real time so no lead is left behind.
Optimize and automate your engagement strategy
Understand the downstream financial effects of your engagement efforts, optimize your pitching strategy and automate outreach to connect with prospects at scale.
Track quota attainment
Join CRM, communication and ERP data to assess where reps are relative to their quota, provide relevant support and know which cadences are driving conversions.
Identify market trends
Drill into sales and customer data to identify trends in behavior at the demographic, geographic or time series level.
Popular sales analytics connectors
The whole process — including approvals, testing, training and rollout — takes just a few days, giving employees the insights they need to make critical decisions in real time.
This is the beauty of the data ecosystem we’ve built with Fivetran as a core piece: We can think about data in a fundamentally different way, less consumed with the cost of getting it in and instead focusing on the value it can bring to our customers and brand partners.
Fivetran has been a core part of allowing us to scale and a force multiplier in our data-driven processes across the organization.
Transform your support interactions into growth opportunities
Maximize support rep effectiveness
Centralize customer contact and order information across chat, phone and email platforms to boost support rep efficiency, quicken ticket time to close and minimize the volume of open tickets.
Schedule reps around peak support times
Analyze historical backlog volumes to schedule representatives appropriately around peak support times and seasons.
Popular support analytics connectors
After our first connector was up and running in 15 minutes, I knew we could completely transform how quickly Dropbox gets to business-critical insights.
By using data and insights instead of speculation throughout our organization, we know the real issues, where we’re failing and where we can optimize.
Fivetran has been a core part of allowing us to across the organization.
It means we can focus more on building engaging emails and making sure we have the data back from campaigns to analyze.
Fuel your workforce growth with data-driven employee insights
Retain top talent
Regularly audit employee sentiment and benefits satisfaction to strategically invest in the benefits that have the highest effect on attrition.
Boost review cycle efficiency
Calculate compensation increases strategically and at scale based on employee performance and financial data.
Popular support analytics connectors
Fivetran lowers the barriers to entry for business intelligence. It allows us to do a wider range of things in a slicker and more automated way.
In our first year with Fivetran, we built 40+ different pipelines ... It took fewer than 40 hours to build it all, saving us nearly 1,000 hours and $100,000 across multiple departments, leading to a 150% ROI.
This allows employees from across the organization to create valuable insights into how we work, engage with partners and deliver services across our customer base. Every decision we make is driven by data.
Reveal the story behind every user interaction
User analysis
Understand what your users are doing within your product, including what features are used when, and how often users and associated cohorts are interacting with your product.
Product expansion and growth
Explore the ties between features and product lines to revenue, and use this information to determine highest revenue drivers for your product roadmap.
The rich analysis that we enable provides real, actionable insights that matter — and this is critical to company growth
“We have access to more sources and to richer data within the sources ... That is millions of rows of historical data that we couldn’t explore as easily before.
All of our data is now in a single location, so we can see how we’re deploying our investment. We have a more holistic view.
One end-to-end platform to move and activate your data for any use case
One platform, all of your data needs
Move, manage, and transform your data with a unified platform
Move
700+ connectors help you centralize data from any marketing source into a single source of truth
Transform
Fivetran-native transformation solutions help you join, enrich, and transform data into the tables marketers need to analyze and optimize their campaigns
Activate
Reverse ETL pipelines and audience segmentation help marketers get access to the data they need to personalize campaigns and make smarter decisions
Key features for key insights
Adopt a strategic, data-driven approach to accelerate growth and innovation across every department.
End-to-end automation
Free up your team for higher value organization tasks. Instead of spending hours and hours on manual processes, your team can focus on driving growth and innovation.
Connectors
Unlock the power of your data with our extensive library of fully managed connectors. Seamlessly integrate hundreds of sources without the hassle of maintenance.
Easy setup
Effortlessly set up your data pipelines in minutes with our seamless setup. No coding required — connect, and let Fivetran handle the rest.
Normalized schemas
Ensure streamlined analysis and reliable insights with up-to-date, structured data in a normalized schema.
Customizable sync times
Adjust your sync schedules to ensure your data is always up to date when you need it and always aligned with your business requirements.
Quickstart models
Easily transform your raw data into analysis-ready models. Our one-click transformations save you time and effort, allowing you to focus on extracting valuable insights from your data.
rETL pipelines
Easily sync your enriched data into over 200 business applications to automate decision-making and drive operational efficiency.
AI Columns
Dynamically enrich your data with the help of your preferred LLM to drive more meaningful marketing impact.
Audience Hub
Enable self-service audience creation to better personalize marketing outreach, no technical skills or SQL knowledge required.
Centralize and activate your data to achieve your marketing goals
Drive better marketing outcomes with better data access. Our end-to-end solution gives marketing teams the data they need to make informed decisions, personalize campaigns, and analyze their performance, all with a single data movement and activation platform.
