Optimizely replaces custom, in-house ETL with Fivetran and refocuses its energy on driving insights and delivering data to stakeholders in near real time.
Optimizely had a large custom ETL infrastructure that required a lot of ongoing maintenance. In an effort to move away from the manual data ingestion, the business evaluated data pipeline vendors. Srinath Sura, Senior Engineering Manager at Optimizely, chose Fivetran for its ease of use, standardized schemas and customer support. Optimizely uses Fivetran connectors Google Cloud MySQL, Google Sheets, Heroku Postgres, Jira, Marketo, MongoDB, Salesforce, Zendesk, Zuora.
With Fivetran managing the pipelines and handling failures or source changes, Optimizely can focus on using the data, looking at aggregations more deeply and better understanding which metrics enable the business and make workflows more efficient. Data is now in the hands of stakeholders in near real-time.
About Optimizely: Optimizely's leading platform offers a complete set of digital experience optimization technologies, including AI-powered personalization and experimentation, which encompasses A/B testing, multivariate testing, and server-side testing. More than 1 million experiments have been run on our platform to reveal what works - and what doesnt - eliminating guesswork. The worlds greatest brands including Gap, StubHub, IBM, The Wall Street Journal, and many more, choose Optimizely to deliver continuous experiences across websites, mobile app, and connected devices.
About Fivetran: Shaped by the real-world needs of data analysts, Fivetran technology is the smartest, fastest way to replicate your applications, databases, events, and files into a high-performance cloud warehouse. Fivetran connectors deploy in minutes, require zero maintenance, and automatically adjust to source changes so your data team can stop worrying about engineering and focus on driving insights.
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