The hype around data in advertising is real. Data is a crucial piece for brands & agencies to get an edge in their markets. But data has also proliferated across a staggering number of platforms.
Facebook Ads, Google Ad Words, Tradedesk, Salesforce, Mailchimp, Stripe, SQL Server, not to mention custom surveys, API’s, and random data lakes.
Stitching that data back together in a central location is a huge headache for companies. But that’s where all the value is! And it takes some advanced technology and smart humans to weave it all back together again.
In this webinar, you’ll be introduced to a new generation of technology platform and human skills. We’ll look at:
⋅⋅*Getting Sales & Marketing Data in One Place ⋅⋅*Hone in on the Right Demographics to target ⋅⋅*Keep your Freshest Creative in-market ⋅⋅*Ensure you're getting the Ideal Media Cost ⋅⋅*Acquire Customers at the Best Price ⋅⋅*Nuture the Highest Revenue Customers
Date: Wednesday, November 20, 2019
Time: 02:00 pm EST Duration: 45 Minutes
Fivetran is a completely redefined data pipeline. Shaped by the needs of analysts, their fully managed pipelines enable data-backed decisions company-wide by delivering ready-to-query data into your cloud warehouse. They’re focused, transparent and trusted by businesses that embrace agile analytics.
Latticework Insights is data science agency with Integration, Analytics, and Insights skills all under one roof. They’re “Data Scientists that actually speak Advertising” who remove the complexity of doing system integration & reporting, and use their expertise in Media & Advertising to stitch data systems back together again, so that companies can focus on the real work of “Getting to A-Ha”.
CEO & Data Scientist