Marketing Analytics
Marketing Analytics


Automated Data Pipelines for Marketing Analytics

You need to improve targeted customer acquisition marketing, ROI and customer journey analysis, with predictable business outcomes — all in a marketing analytics environment that sets up in minutes and just works. Let Fivetran help.

Avoid Common ETL Problems Like…

Performing manual synchronisation from multiple marketing sources

Spending hours fixing broken pipelines caused by API or schema changes

Difficulty reporting daily or intra-day campaign results

Fivetran Automates Your Data Integration

Setup in minutes for sources like Google Sheets, Google Ads, Google Analytics, Facebook, Salesforce, Bing Ads, Stripe and more

Connect all sources instantly

Centralise all your marketing data, even as source schemas and APIs change

Generate a 360-degree view

Deliver a reliable real-time view of your customer across all touchpoints

Continually synchronise data

Load all your sources into your data warehouse on Snowflake, Amazon Redshift, Google BigQuery and more

Here’s Why You Need Fivetran for Marketing Analytics

Highly targeted advertising

Fivetran automatically centralises all your customer data into your cloud data warehouse for customer segmentation and personalised targeting

Real-time ROI and attribution reports

Share insights on the latest customer data with your favorite BI tool, connecting ad spend to closed business

Reliable forecasts

Fivetran continually syncs data from all your marketing sources so you spend less time with pipelines and more time analysing your marketing programs

Insight into customer behavior

Create a 360-degree customer view to capture your customer’s journey and optimise marketing programs, product, and services

Centralise All Your Marketing Data Sources


Adroll, Adobe Omniture, Doubleclick, Facebook, Google, LinkedIn, Microsoft and more

Sales and Marketing

Braze, Pendo, Salesforce, Marketo, Oracle Eloqua, Hubspot, Mailchimp, and more

“Fivetran saves us time generating the report, but even more important is getting insights into the hands of the right people much faster. And we have data sources we never even thought about before, which really brings value to the BI team.”

Erik Jones

Senior Director of BI and Analytics


Combine Marketing Data With Other Data Sources

Commerce & Point of Sale

Magento, Stripe, Square, Shopify, Zuora


Quickbooks, Xero, Netsuite, Dropbox, Email

Google G Suite

Google Docs, Google Sheets

Human Resources

Greenhouse, Workday

Engineering and Support

Atlassian Jira, Asana, Heap, Pendo, Optimizely, Zendesk

Technical Sources

Amazon S3, Aurora, RDS, Databases, FTP, Webhooks

Learn How Fivetran Can Help You with Marketing Analytics

View all case studies →

Crossmedia Delivers Advanced Data Products With Powered by Fivetran

Crossmedia can now build centralised marketing warehouses for clients in days instead of weeks.

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From Data-Reactive to Data-Informed: DiscoverOrg’s Move to the Modern Data Stack

DiscoverOrg eliminates the need to hire three full-time engineers, slashes time to create reports, increases annual contract value by 80–90%, and embeds customer-facing dashboards into its platform.

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Papier Builds Customer Attribution Model, Replaces Time-Consuming ETL

With Fivetran, Redshift and Looker, Papier regains 20% of its time spent on ETL, doubles usable data sources, builds its own attribution model and sees a dramatic increase in data-driven decisions.

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Automating Your Marketing Analytics

The challenge facing anyone who deals with marketing analytics is, “How do I connect all the data from disparate systems to be able to deliver actionable insights?” In this webinar, we’ll help you answer that question.

Watch on-demand →

Centralise all your marketing data for combined insights

Fivetran has 150+ prebuilt data connectors to centralize data from all your applications, databases and more for powerful metrics that combine data sources.

Start analysing your data in minutes, not months

Launch any Fivetran connector instantly.