# Amazon DSP

[Amazon DSP](https://advertising.amazon.com/solutions/products/amazon-dsp) is a demand-side platform for advertisers.

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## Features

| Feature Name | Supported | Notes |
| --- | --- | --- |
| [Capture deletes](/docs/using-fivetran/features.md#capturedeletes) | YES | All tables except the `AUDIENCE`, `AUDIO_AND_VIDEO`, `CAMPAIGN`, `GEO`, `INVENTORY`, `PRODUCT`, and `TECH` tables. |
| [History mode](/docs/using-fivetran/features.md#historymode) |  |  |
| [Custom data](/docs/getting-started/features.md#customdata) |  |  |
| [Data blocking](/docs/getting-started/features.md#datablocking) | YES | Column level |
| [Column hashing](/docs/getting-started/features.md#columnhashing) | YES |  |
| [Re-sync](/docs/getting-started/features.md#resync) | YES | Connection level and table level. A parent table re-sync includes all associated child tables. |
| [Row filtering](/docs/getting-started/features.md#rowfiltering) | YES |  |
| [API configurable](/docs/getting-started/features.md#apiconfigurable) | YES | [API configuration](/docs/developer-resources/rest-api/api-reference/connections/create-connection.md?service=amazon_dsp) |
| [Priority-first sync](/docs/getting-started/features.md#priorityfirstsync) |  |  |
| [Fivetran data models](/docs/getting-started/features.md#fivetrandatamodels) |  |  |
| [Private networking](/docs/getting-started/features.md#privatenetworking) |  |  |
| [Authorization via API](/docs/rest-api/getting-started.md#authorizationmethodsforconnectors) | YES |  |

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## Supported deployment models

We support the [SaaS](/docs/core-concepts/deployment-models/saas-deployment.md) and [Hybrid](/docs/core-concepts/deployment-models/hybrid-deployment.md) deployment models for the connector.

> **Note:** You _must_ have an [Enterprise or Business Critical plan](https://www.fivetran.com/pricing/features) to use the Hybrid Deployment model.

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## Setup guide

Follow our [step-by-step Amazon DSP setup guide](/docs/connectors/applications/amazon-dsp/setup-guide.md) to connect Amazon DSP with your destination using Fivetran connectors.

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## Sync overview

To capture new records, we [incrementally sync](/docs/getting-started/glossary.md#incrementalsync) the following tables:

- `AUDIENCE`
- `AUDIO_AND_VIDEO`
- `CAMPAIGN`
- `GEO`
- `INVENTORY`
- `PRODUCT`
- `TECH`

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## Schema information

This schema applies to all Amazon DSP connections.

> Interactive ERD — see rendered page

- [See the Amazon DSP ERD in table format](/docs/connectors/applications/amazon-dsp/connector-schema)
- [Amazon DSP ERD as Markdown](/docs/connectors/applications/amazon-dsp/connector-schema.md)

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## Limitations

- In the EU and FE regions, we only support the following reporting endpoints:

  - `AUDIENCE`
  - `AUDIO_AND_VIDEO`
  - `CAMPAIGN`
  - `GEO`
  - `INVENTORY`
  - `PRODUCT`
  - `TECH`

    All other non-reporting endpoints are not available in these regions and will return either a 404 Bad Request or an `API not available in {country}` error when accessed.
- If your connection is frequently rescheduled or failing with 429 rate limit errors, contact Amazon DSP support to request a rate limit increase.