Blog
How We Built the Most Reliable Data Pipeline Ever
From five-engineer startup to 200-engineer unicorn, we’ve remained focused on one goal: making business data as accessible as electricity.
What Is a Data Lakehouse?
The data lakehouse is a promising new technology that combines aspects of data warehouses and data lakes
Pride Month Spotlight: Travis Hatfield
Our teammate Travis shares what Pride means to him and shouts out unsung heroes in the LGBTQ+ community.
Centralizing Your Data With Fivetran and Salesforce Customer 360
Build a comprehensive picture of how customers interact with your company.
When to Use NoSQL and MongoDB
What is MongoDB used for? Learn how MongoDB and its Fivetran connector can help you.
SQL vs. NoSQL: Database Differences Explained
What is NoSQL, and what does it bring to the table?
From Cloud Revolution to the Democratization of Data
Three thought leaders explore how cloud technology is reshaping data architecture and revolutionizing analytics.
How to Develop a Data-Driven Marketing Culture
Help your team develop the appropriate skills to win in the age of data-driven marketing.
ETL Platform Alternatives: Fivetran vs. Informatica and More
Compare popular data integration tools on cost, security, reliability and number of supported sources.
Announcing Business Critical Fivetran for Snowflake Customers
Address enterprise security requirements with customer-managed keys, AWS PrivateLink and additional compliance certifications.
How to Thrive in Tech and Raise Happy Kids
With the right workplace culture and team support, it’s possible to be ambitious at work and engaged at home.
The Modern Data Stack in 2025
Fivetran CEO George Fraser contemplates how analytics technology is likely to evolve over the next five years.
Seven Benefits of Marketing Analytics
Marketing analytics enables personalization, but what other benefits does it offer — and how relevant are they to your team?
Which Connectors Does Your ETL Tool Need?
Make sure your data integration solution can connect to critical data sources.
Mental Health Awareness Month Spotlight: Nora Gentry
Solution Architect Nora Gentry discusses her career path and approach to emotional well-being.
How to Compare ETL Tools
Use these criteria to choose the best ETL tool for your data integration needs.
New and Upcoming Data Connectors and dbt Packages
Keep track of our data connector and dbt package releases with monthly updates.
Why You Need to Make Your Company "Other-Oriented"
Customer success is much more than a function.
What Is ETL?
How do data integration architectures work, and how are they continuing to evolve?
Fivetran for Databricks: Award-Winning Business Value
We just received our second Databricks award in as many years — recognition that the partnership delivers real business value.
Network Performance and Data Integration
Data integration can easily become non-performant. Learn about some common bottlenecks.
How to Use Measures With One-to-Many Joins
Make sure you don’t duplicate aggregated values when you join tables together.
What Is Fully Managed ELT?
Fully managed ELT allows data integration to be outsourced and automated, saving precious engineering time.
From Months to Days: How Autodesk Reinvented Its Data Ingestion Strategy
By replacing homemade ETL with automated ELT, Autodesk cut its data ingestion process from six months to six days.
From "Fluff Metrics" to a 360-Degree Customer View
We use Fivetran ourselves for rapid access to rich, query-ready marketing data — the key to transformative insights.
Three Must-Haves for Your Modern Retail Data Stack
When retailers invest in a culture of data, they gain the ability to quickly navigate shifting customer priorities.
History Mode for Databases Has Arrived
Our new feature helps you implement Type 2 slowly changing dimensions for your historical database analytics with no coding needed.
Five Things I’ve Learned From Building Analytics Stacks at J.P. Morgan and Fivetran
These data management best practices apply to both large enterprises and fast-growing startups.
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